Assessing Materiality and Risk Simulation Essay

Certain accounts, such as cash, long term debt and short term borrowings, and intangibles, are audited 100% because they are very important to the audit process and/or industry, or simply because they are easily verifiable. Unlike auditing inventory, accounts receivable, accounts payable, capital assets; which can be time-consuming to audit fully, auditing 100% of cash or long term debt is fairly easy (e.g. by obtaining cash and debt confirmations from banks). â€Å"According to the financial accounting standards board, materiality symbolized the importance of something forgotten or a misstatement of an entry in an economic report that, the encircling assets make it believable that the awareness of a sensible individual depending on the facts would have been replaced, altered by the involvement or repair of an article† (Boynton, Johnson). All in all when an auditor create an agreeable materiality level that discover both the quantity (amount) and the (quality) nature of misstatements needed to be examined. The auditor will also with given time will assign materiality to everything that is sampled, this way no report is omitted or avoids a looked. Audit risk is the possibility of a material misstatement, remaining undetected even after the audit is completed and as a result the audit statement fails to provide true and fair view of the company financial statements. Of the three components of audit risk, only detection risk is a result of failure on the part of the auditor to notice a misstatement. As noted above, audit risk is a function of inherent risk, control risk and detection risk. Inherent risk and control risk make up the risk of material misstatement. RMM = IR x CR AR = RMM x DR If we assume that the auditor does not have impact on control risk (control risk is usually assessed as High, unless test of controls is performed) and no impact on inherent risk, the auditor needs to manipulate detection risk to reduce the level of audit risk. The higher the risk of material misstatement, the more thorough substantive procedures the auditor needs to apply to support the account balance.

Harley Davidson Five Forces Analysis Essay

In our present competitive world in the business where customer preferences are continuously changing, prices of raw materials and cost of labour are increasing and global economy is becoming unstable, it is always been a difficult task for companies to stay and perform business. And these barriers have been a familiar scene in the global business. That is why for most companies in order to overcome such of these difficult challenges, innovativeness and the desire to be very critical and most anticipative of the changes in the industry and the whole global economy is highly necessary. Just like for Harley Davidson as the main focus of this study, even though the company currently established itself for being the highly rated motorcycle brand in the world, it is still not enough for the company to be relaxed and feel that they can be profitable and enticing to the market as years goes on. That is why in this paper it will directly focus on how do Harley Davidson’s competitors are doing at the present, what are some of the strategies that they do to compete. With this information about the competitors, how does this information be used by the company in terms of opportunities for them to use it as a strategy against them? Also, making use of this information to handle future threats as well, this is in order for them to anticipate and provide some immediate actions. In the second part of this paper, it will focus on how the company can apply Porter’s five forces tool in order to continually achieve competitive advantage over its competitors. Also at the second part of this study it will discuss on how motorcycle companies like Harley Davidson, can still earn above average return even though the company falls at the high-end market with more on the luxurious and recreation side and not as necessity for customers. Also, with that, what are the actors or contributors that will lead to that conclusion or will help attain that goal? Study of Harley Davidson’s Major Competitors As the pioneer and one of the oldest known brands in the motorcycle industry in the world, Harley Owners Group has been in the industry since 1983 and due to its growing influence worldwide, it already has over 1,000 chapters and over a million members worldwide. But, not all of its members own a bike; it is only the prestige and respect about the Harley machines that made them decide to be a member. As one of the strength of the company, it has been continually establish its brand as the number one brand in the world, with over 5 billion USD annual revenue annually. In terms of its competitors, the company’s main competitors, most specially in terms of design are the following: BMW, Victory, Honda, Suzuki and Yamaha, but among these lists, Honda has become the closest and toughest competitor of Harley Davidson’s motorcycles. (Harley Davidson Motorcycle, n. d. ). With the company’s main focus on design, quality and most specially durability, it continuously has been in the forefront of the high-end and luxurious motorcycle business in the world. That is also why 80% of the total revenue of the company comes from motorcycle sales. With regards to the company’s competitor, even though the company clearly dominates the American market as its origin, which has registered in the 2006 market share, the company has eaten up half of the market or 50% while far second and third are Honda and Suzuki with 15. 1% and 12. 9% respectively. But the question now is not just the American market but instead what this paper is focusing is what the competitors are doing in the global scene. Which is actually smaller, like for Canadian market, it drops to 38. 4% still relatively high, but what is more alarming and needs to be focus on by the company is on the European market which is only 10. 2%, but still the company has a noticeably high market share globally as it generates at an average of 33%. And this is more alarming because it will also follows that the company’s net revenue growth also shows very small in other major regions in the world. With this event, it is necessary for the company that it needs to strengthen its presence in these main regional markets, because in the long run, it will be a problem that the company needs to focus on. The two main reasons why these competitors starting to entice substantial number of customers are: (1) they have greater financial resources, like Honda and Suzuki, with their global presence, they have enough financial support in every region that they operate. Meaning to say these companies knows that they know how to make use of their money in enticing potential customers and retaining current customers as well and they can even compete with price and that will soon be a serious problem with Harley Davidson, since the competition is on how to innovate with technologically funded studies that will still provide quality as well as make the product still not that so expensive. Lastly, (2) these companies, like Honda and Suzuki are obviously more diverse than Harley Davidson; they sell a lot of products with a lot of brands and choices that customers can choose, from cars, to simple scooters up to high-end luxurious brands of motorbikes and not only that with wide variety of choices to choose from. This is another serious problem by the company in the long run, since these competitors knows how they can be well-trusted by the customers and if you made such products with quality in all of it, it will be a positive sign for these companies and that will create problem for the company. With these two main reasons, Harley Davidson needs to formulate a strategy that will address these problems in order not to further add problem in the future and also not to wait until the company’s edge in the global market be removed or at least be reduced. Also, based on this study, the company must also look forward in addressing these issues while they are still room to operate due to its continuing edge in the global market. (Harley Davidson (HOG), n. d. ). In the second part of this paper, the main focus is on how the company can effectively apply Porter’s fiver forces model in attaining competitive advantage. The five forces of Porter’s method that are popularly applied by companies are: (1) Potential entrants, (2) Buyers, (3) Substitutes, (4) Suppliers, and (5) Industry competitors. In each of these five forces, there is an important factor that contributes to the success or failure of each forces and this will be discussed separately as to how the company can effectively apply it. In the entry barrier, where it mainly focus on the potential entry of new products or brands, the company must continue to be very pro-active in this part as the competitors are becoming very aggressive in this area. What Harley Davidson should do is to increase the customer awareness of their motorcycle brand in some of the regions that they are starting to have a very low market share like in the European and Asian market. Studying cost advantage and relatively access to distribution are two of the most important focus that the company should do. Also, can be added to that is to have an in-dept study on the Government policies which might be the effect of low market share, because the territories that the company operates must also need to be well represented and not just putting up a business. In the rivalry determinants, which mainly focus on both the industry competitors and new entrant forces, the company should be mainly focus as usual on how they can have advantage over its competitors by not only anticipating future challenges and innovation that their competitors may bring but also be able to establish a well defined marketing and research and development study that will help the company confident enough in dealing with the market.  particularly, the factors that it needs to focus are: industry growth, always look on the potentials in the business and be first in formulating it to the market, product differences, at this point, which is already been the strength of the company, but still needs to do more and that is innovativeness where it also been the main focus of its competitors. The company must look on how they can provide its clients new and very attractive designs, but it should also have to look on the cost side as well. And lastly, is switching costs, for any company there should also be some intelligent cost study on how the company can still be appreciated by the customers and these can either come from service and parts and of course these should be well accompanied with excellent service and availability of parts which is also a big factor during actual competition. In the side of threat, what the company should look closely on how the innovative trend and pricing strategy trend that competitors is doing. Most of the time these is what is being target to Harley Davidson, since it has been recognized as a very expensive brand and at the same time more on respecting traditional design, competitors compete through these factors. So, what the company needs is that they have to anticipate these by introducing new and innovative styles and at the same time study some possibilities of offering some not so high cost brands which may also give additional leverage for the company. Another important study and important advantage of Porter’s Five Forces is supplier power, in this side it is also important for the company not only to look for the most efficient supplier but also study closely in terms of cost. Harley Davidson must be careful in forming up agreement with suppliers. Like they can have global partnership with some suppliers, most specially if some of these suppliers are proven that they serve the company well. This reduces the cost by having different suppliers in the different regions. That is why there are two ways that the company may apply: (1) the company must carefully look into suppliers that are effectively performing for the company, if there is, Harley Davidson must look into how they can formulate a global partnership in order to lessen the cost. And lastly (2) the company must also re-visit some suppliers that are not performing well and be able to replace it or make some better arrangement on how the company as well as the partner can have a more favourable output. Lastly, in terms of buyer concern, where two of the important force involved, buyers and competitors. At this point these are the greatest challenges that the company must look at since the competitors are very aggressive in this area, most specially in the price sensitivity and not much on the bargaining leverage. Price is always a problem with the company, since it continuously in the high-end brands. What the company should do is on how they can study on introducing brands that may target other markets which will still not compromise quality and cost. In the bargaining leverage, the company must look on how they can provide some better offers for some big markets, like in terms of wholesalers. Lastly, with regards to the question how can motorcycle companies like Harley Davidson, where its business falls more on luxurious and recreation brand of products which also targets high-end markets, which the question is on how they can continue to earn above average returns. It is obvious that for company like Harley Davidson, they have to focus more on how to deal with innovations is one aspect that they need to do. By strengthening its research and development and the usual attention to customer needs and preference is the key to continually achieve above average returns. Most specially the latter where still it is considered as the most important factor in the business. The main actors or contributors that needs to work on this one in order for it to materialize are the following: (1) Company’s human resources, which means that it should continually strengthen the technical expertise of the company, and lastly, (2) is to build partnership with some of the global and most recognized industries or companies which is what is lacking with Harley Davidson. People expertise and partnership through reliable and very influential companies are very important to the success of company’s these days. That is why with the help of the management team and its top executives, they need to recognized it as the main key to continually have a better return in the business. Conclusion In this study, it shows that for any company to survive in this very competitive world of business, company’s needs to be sensitive enough in understanding the competition and on how they can overcome it. In this paper it shows that even company like Harley Davidson, who still has substantial edge in the market, it still needs to be aggressive and continue to study on how they can attain competitive advantage. Like what resulted in this study that even though the company seems to have control in the American market, competitors are however starting to focus on targeting on market outside the American region, which shows that the company starting to slow down and competitors like Honda and Suzuki are rising up. This also resulted that due to financial capabilities and diverse status of these competitors which starting to give problem to Harley Davidson. That is why the company must look on these growing advantages and be able to formulate a strategy that can offset it. In the second part of this paper, it also shows that in order for the company to be aggressive and effectively achieve competitiveness, Porter’s five forces has been presented and for each forces, there are important discussions on how the company can apply it effectively and efficiently.

Harmful Effects of Anti-Shia Discrimination Assignment

Harmful Effects of Anti-Shia Discrimination - Assignment Example Discrimination against the Shi’a has led to their inability to practice their religion, which has caused resentment towards their Sunni counterparts, as they are denied their right to worship. For example, Chehab in Sunni vs. Shia: All You Need to Know claims that â€Å"Jordanian tribes have banned Shi’as from paying homage at the historical grave site of a prominent Shi’a imam† (13). ...This led to protests in which over fifty Shi’a members either were killed or went missing. The Shi’a Muslims are also disallowed to access religious centers such as mosques, forcing them to perform their prayers on Friday in their houses (Chehab 13). This means that Shi’a Muslims, despite being part of the broader Islam family, are second-class religious citizens in most Muslim dominated countries. They are treated no differently than Christians, who are discriminated against in the same way and might as well be without religion. This has all the hallm arks of an irreversible religious war if unchecked. In addition, all able-bodied Muslims are required to visit Mecca at least once in their lifetime, which is one of Islam’s five pillars, to perform the Hajj. Although this event is supposed to count as one of the most intense religious times in the Muslim calendar, a group of Shi’as who were on a pilgrimage was arrested in 2009 by the Saudi religious police. This was part of Sunni Muslims,’ particularly the Wahhabi sect’s, aim to â€Å"purify Islam of any innovations or practices that deviate from the seventh-century teachings of the Prophet Muhammad and his companions† (Giritlioglu 1). The incident resulted in one of the pilgrims, a fifteen-year-old boy, being shot in the head and chest, while a Shi’a sheik was knifed by an unknown person in the back for being what he termed as a rejectionist. Allowed to continue, such actions can only lead to reprisal attacks in Shi’a majority count ries, resulting in a never-ending cycle of violence.

Accounting and Society Essay Example | Topics and Well Written Essays - 3000 words

Accounting and Society - Essay Example In contrast, conventional approaches to regulating the environment characteristically force entities to implement the same pollution control strategies, irrespective of the relative costs to the entities. This can be expensive and equally counterproductive since, although, the approach succeeds in limiting emissions, the attainment of the results is in an unjustifiably pricey way (Oates, Paul and Albert 1989, p.1233). Non-market-based approaches offer minimal or no incentive whatsoever to do better than what the law demands, or no room to develop and experiment with new technology and equipment that might yield enhanced improvement in pollution control (Hahn and Stavins 1991, p.2). The net result in this case is a drag on productivity and criticisms regarding regulatory inefficiency, all of which undermine commitment to attainment of environmental gains. This observation shapes the call for regulation based on free-market and pro-regulatory approach as it delivers more gains to the society as a whole. Economists criticize non-market-based approaches approach to regulation by citing its costliness and rigidity (Driesen 2003, p.137). From late 1980s, market based instruments for environmental regulation gained prominence such as emissions trading programs. Australia Government’s response has been no different as espoused by its creation of pricing mechanism for carbon and fresh regulatory rep orting requirements centring on greenhouse gas emissions, energy consumption, and production. The Australian government announced plans to replace the $15 per tonne carbon price floor with the introduction of the new carbon price in July 2012, in which the biggest polluters pay $23 per tonne for the carbon emitted (CO2-e). Australia plans to link its carbon pricing system with the European Union Emissions Trading Systems (EU) from July 2015. The National Greenhouse and Energy Reporting Scheme (NGERS) that commenced on July 2008 seeks to herald a solitary national reporting framework for constitutional corporations that bear significant greenhouse gas emissions right from energy consumption to energy production. Non Market-based Approaches: Traditional Command-and-Control A prescriptive regulation infers a policy that stipulates how much pollution an entity can emit, and/or what forms of control equipment it must utilize to satisfy those requirements. Such a standard is defined in te rms of a source-level emissions rate. The main idea behind command-and-control rests in the fact that regulated entities are awarded minimal discretion in their pollution control efforts. Command-and-control approach covers a broad range of regulations manifesting varying degrees of flexibility and cost savings (Stewart 1992, p.547). In such circumstances, aggregate emissions will hinge on the number of polluters plus the output of each polluter. The prescriptive standard does not allow for reallocation of abatement activities as each entity may be still expected to attain a certain emissions standard (Stewart 1992, p.548). Hence, whereas pollution may be minimized to the desired level, it is often attained at a higher cost under a prescriptive approach. Performance-based standards A technology standard infers one that stipulates certain actions with minimal or no flexibility to adopt other actions that might yield the same environmental outcome. The focus on process or technology i nstead of the environmental outcome is what predominantly characterizes a technology standard. Conversely, performance standards highlight pollution or environmental quality and hence enable regulated sources some scale of

Current Ethical issues in International HRM Coursework

Current Ethical issues in International HRM - Coursework Example Furthermore, the task of IHRM is to find, attract and manage gifted employees, which are the most valuable resource for any organization (Kramar et al 2011). a) bribery. When a company appears in the international environment, it can appear in the middle of the conflicts existing in the new society. Bribery is one of them. For example, while the bribery laws in the USA are strong, they are not so strong in Africa or China. The companies which recently faced such problem are: Transparency International Australia  and The Organisation for Economic Cooperation and Development (OECD)  (Collings & WoodÐ ± 2009) b) breach of contract. The main task of IHRM is to make employees perform in accordance with ethical norms. Only adhering to ethical rules can increase the standard of living and bring benefits to employees and their families. IHRM has a very difficult task to instruct on the code of ethics and its application in the international environment. The violation of ethical rules can lead to breach of contract. The company, which recently faced such a problem, is Ocean & Earth (Klerck, 2009). c) abuse of human rights. Here the human resources managers meet many challenges and these challenges are much more serious than in those companies, which do not perform internationally. This situation is typical for the work in developing countries. Globe International  Limited faced the situation where the rights of their employees were violated. This negatively influenced the performance of the organization (Klerck

Human Existential Needs individual response 1 Essay

Human Existential Needs individual response 1 - Essay Example In those, the person is seen as but one unit in a greater whole, be that a familial institution, a cultural group, or a religious entity. Self identity gives the person freedom from having to conform to an external norm, and from being obligated to sacrifice their desires, interests and gifts to the will of others. It dissolves the notion that children are the property of their parents, freeing them to pursue their own goals. It destroys the ability of controlling authority figures to use guilt to manipulate individuals into surrendering their autonomy and individuality for a so-called â€Å"greater good.† It also centers responsibility on the individual for their choices and their consequences, as they alone decided on them. One can no longer say â€Å"I was just following orders† or â€Å"it’s what mother or father demanded of me.† Like all of Fromm’s eight values, though, this one is not without its negative side. Humans are not simply individual s wandering through life with no need of others. We all must depend on others for some things, including items we cannot make ourselves. We are also social creatures by nature, and find fulfillment in joining with relatives, business partners, adherents of the same belief system, and those with similar interests. Families, churches and other religious institutions, office parties and fan or hobby clubs help the individual to express themselves within a context of shared affection and responsibilities. Extreme forms of individualism deny these truths, but they fail as workable models, simply because they deny these all too human traits. A healthy person will find a balance between their self identity and their role in cooperative efforts. By so doing they will experience the benefits of relatedness, rootedness and unity, three other existential needs Fromm cites. I saw a positive example of the quest for identity express itself in a female friend who was in an abusive relationship. H er boyfriend verbally belittled her and on occasion struck her. When I spoke with her about this she admitted that she was terrified to leave him because she felt she had no sense of self outside of a relationship. As time went on, however, she embraced her own identity apart from her abuser, took responsibility for her allowing him to mistreat her, and ended the relationship. She is now happily married to a wonderful man who treats her with great respect. She is also employed as a social worker and counselor, a position which empowers her to help others is dysfunctional relationships. This nourishes her desire for effectiveness.. The need for effectiveness is drawn from the desire to believe that one’s life has meaning and purpose, that it in some way makes the world a better place than it was before one was born. It’s what inspires people to work for more than monetary reward; for example, in volunteer positions. Effectiveness is directly related to identity, in that it facilitates the idea that one is a unique actor in the play of life, with a role that makes a substantive difference in the plot. That difference need not be momentous. For example, a person may simply try to brighten other’s days in small ways, with a smile or small gift. Others who believe they have unusually high levels of personal potential may strive to affect the world in larger ways. They may work to achieve business success, run for a political office or strive for

Critique of published work Essay Example | Topics and Well Written Essays - 2000 words

Critique of published work - Essay Example In certain aspects, the article did a great job helping to fully explain the effects of advertisement positioning, but it left much more to be answered. While it did answer many questions, like whether earlier placement of an advertisement makes it more memorable, and why they are more memorable (primal retention 1). But, the study seemed centered around college students, which although are part of the largest group of television viewers, they arent always the ones who pay the most attention to television advertisements 2. Many advertisements are geared towards teenagers but its generally those in their thirties and forties who make most of the purchases which are advertised on television. Thusly, more studies should be shown how these advertisements effect the main product purchasers, because Im fairly sure that many companies have thought of the overall "man with the money". Also, authentic recordings of actual television shows with commercials already in them, although they might be a loose control 3, they could help to provide a more authentic view of how past approaches have worked. In this way, it could be possible to understand how advertisements wholly effect the entire consumer body, not just a particular group, but Im getting ahead of myself here. We should discuss the research processes used and the idea behind the whole study. The group of scientists used various methods to help research the effects of advertising in television. Basically, they used a simple but effective strategy which mixed the use of two separate lists of fifteen second commercials, and two lists of thirty second commercials. They then brought in various groups of college students to sit through the commercials, and without telling them, asked them to write down all of the brands which they remembered throughout the experiment. This was only the first experiment however. With the second and third,

Exploring Qualitative Problems Essay Example | Topics and Well Written Essays - 1000 words

Exploring Qualitative Problems - Essay Example This may be due to them holding down a full time job, or their personal commitments that do not allow them to travel to school. Some students may be ill or may not be in a position to move out of their present residence to be able to attend college. Distance education schools provide such student with the chance to study and add to their knowledge and expertise without attending daily classes. These courses may be run via the internet by publishing lectures, by sending course material and receiving physical or electronic assignments from students or by using podcasts and interactive sessions on occasion. Many schools combine a number of methods in order to provide the best possible learning experience to their students. But often, this experience does fall quite short of the benchmark set by regular courses. This is often attributed to the reduced stimulation received by students taking distance education courses. Thus, a large body of research has been attempting to understand and a ddress this concern over the last few years. Research Addressing Quality Enhancement In a study by De Smet, Van Keer, and  Valcke (2008), the interactions amongst fourth year students who were trained to be peer tutors and freshmen were analyzed using content analysis (Shank, 2006; Bogdan, & Biklen; 2007). The study attempted to evaluate the kind of interactions and the topics covered by tutors and the support strategies provided by them in asynchronous discussion conditions. The authors evaluated the discussion threads and collected data by identifying the type of discussions and the points of change in topics. It was found that the importance of tutors was constant throughout. The discussions among participants and the strategies used by the tutors varied as per the discussion themes; but did not evolve to higher levels of conversation. The study also used cluster analysis to identify the types of tutors; and found three styles - motivators’, ‘informers’ and ‘knowledge constructors’. This was taken as more proof for the importance of tutors. While content analysis of conversation amongst peer tutors and the students has provided valuable information on this study (Bogdan, & Biklen; 2007); it would have been more valuable if some professional tutors were also to interact with students. The value and need of tutors is dependent on the students’ need to gain information that may not be otherwise accessible. Professional tutors may handle discussions differently from peers, and these differences may help us identify the kind of inputs that help distance education participants’ gain more knowledge and skills from their courses. The content analysis also gives us the type of interaction and the styles of interaction used to approach a given problem. This is a truly valuable technique in this case, as it helps us identify the structure of conversation that best helps in student development in a given topic. Another s tudy published by Menchaca and Bekele in 2008 provides an understanding of the elements that contribute to making distance education a success. The researchers wanted to identify the strategies and the tools that helped both instructors and students to succeed in online courses. To this end, they collected data from students, instructors and administrators over a long period and applied a qualitative method for constant comparative analysis

Student Survival Guide Essay Example for Free

Student Survival Guide Essay To survive my academic career at University of Phoenix, many things will help me while going through the program. This Survival Guide will remind me about: the general Internet skills needed to be successful, how to use my student website and the University Library resources, how to set up and achieve my goals, how to uphold academic honesty, how to manage my time wisely, how to foster my reading comprehension and retention, and how to adapt my work habits to fit my personality. General Internet Skills. The University of Phoenix Associates Level Material: Appendix D (2012) states, there are four different forums with different purposes where discussions take place: Main, Chat Room, Course Materials and an Individual Forum. Main Forum Used for class discussion, Discussion Questions, and to reply to discussion questions Only instructor posts new threads Under Questions thread for each week, post general questions that could benefit the entire class regarding an assignment Use a professional tone Chat Room. students can create new threads or messages and reply to other messages discussion about things not related to an assignment or discussion question use a more casual tone Course Materials Forum only instructors can post in this forum syllabus, weekly assignments, and course information is posted here reading links or other materials will be posted here Individual Forum private messages between me and my instructor about my grade or specific questions about my assignment use profession communication. Keeping my audience in mind allows me to use the correct tone and wording when communicating with others in writing. When performing research for a writing assignment or for use in a forum, looking for unbiased work, a peer reviewed source, one that cannot be changed by the public, has an author, or ends in . edu or . gov are likely to be reputable and worth reading. Reading the synopsis of a webpage will help to determine if the work is politically biased or if it will pertain to the assignment. Validated resources should always be used. University of Phoenix and University Library Resources. While taking courses through University of Phoenix I am given access to my Student Website where all of my classes will be held and where I can use the school’s resources. Many different resources are available under the Library tab: Technological Tools Available University Library Library services Research/peer reviewed material Ask a librarian Useful links Reference and citation generator APA information Grammar and writing guides Center for Writing Excellence Writing and style guidelines Tutorials and guides Submit a paper for review WritePoint Plagiarism Checker. Center for Mathematics Excellence Building math confidence Live tutoring Phoenix Career Services Job Market Research Explore jobs in particular geographical areas Search jobs by type of work, employer, or degrees Career plan Career Interests Profiler Competencies Work culture preferences Reasoning aptitude Resume builder Upload current resume Create new resume Import resume from LinkedIn Career resources Exploring careers Career profile videos Executing your job search Job search tips Advice for employees looking to change careers Marketing yourself Interviewing Interview Preparation video  Resumes and Cover Letters Sample resumes and cover letters Managing your Career Employment partners More resources are available, but these are ones I can see myself using. In the Center for Writing Excellence, the most useful resources are WritePoint, Plagiarism Checker, and the resource and citation generator. The features of Phoenix Career Services will be useful when looking for a job, creating a resume, or needing career advice. Conducting research using the University Library can save time since all of the items have already been verified and are from reliable resources. Tutoring and activities to refresh my math skills prior to taking a math class are available in the Center for Mathematics Excellence. Setting and Achieving Goals The Phoenix Career Services Career Plan home page has a list of my long-term goals with due dates. To meet those goals, short-term goals must be met, and this page must be reviewed often and necessary changes made in order to keep realistic deadlines. Using the SMART goals system: Specific, Measurable, Attainable, Relevant, Time Frame; will ensure my goals are things that will be achieved. Creating exact goals with specific details, measurable progress, attainability, relevance, and a time frame will help reach my goals. (Chapter 4, Page 102, Carter, Bishop, Kravits, 2011) Obstacles may force me to reevaluate my goal deadlines to verify they are still attainable. Long-term goals can be flexible, but should never vanish completely. A degree from University of Phoenix will allow me many opportunities when looking for a job. Upholding Academic Honesty To uphold academic honesty I need to review the Student Code of Academic Integrity at least once a year or if there are changes to it. A violation of the Student Code of Academic Integrity could have severe consequences including expulsion from school, depending on the severity of the dishonest action. Plagiarism, self-plagiarism, double-dipping or dovetailing, fabrication of information, unauthorized assistance, copyright infringement, misrepresentation, and collusion are all academically dishonest. (University of Phoenix, 2011) I can avoid academic dishonesty by citing every resource I use, submitting my work to the Plagiarism Checker, and making sure my work is no more than 20% copied information. Managing Time Wisely Awareness of how much time is spent on different activities throughout the day and adjusting those activities accordingly, can allow me to effectively manage my time. Keeping a diary of activities for a couple of days every few months will allow me see how much time is spent doing certain activities, and can help me shift time from one activity to another. Caring for my family will always be my first priority. Since I am not working outside of the home, school is my second priority. Allowing myself time to de-stress and relax is important, but needs to be kept to a minimum so I am not spending hours on end playing games or reading Facebook. Fostering Reading Comprehension and Retention Using the SQ3R method in all of my academic reading assignments will enhance my reading comprehension. (Chapter 7, Page 191, Carter, Bishop, Kravits, 2011) â€Å"SQ3R is an acronym for survey, question, read, recite, and review. † (Chapter 7, Page 190, Carter, Bishop, Kravits, 2011) Surveying reading assignments allows me to look for bold words and headings which I can write my questions about. (Chapter 7, Pages 191-192, Carter, Bishop, Kravits, 2011) Finding the main idea of what I am reading, prioritizing key points, and highlighting information that stands out will help during the review phase. (Chapter 7, Page 196, Carter, Bishop, Kravits, 2011) Reciting the answers to the questions I raised will help me commit the information to memory. (Chapter 7, Page 197, Carter, Bishop, Kravits, 2011) Reviewing my questions and answers, summarizing the highlighted portions, and quizzing myself on different aspects of the material during the review phase will also be helpful. (Chapter 7, Page 198, Carter, Bishop, Kravits, 2011) Another study technique is using flashcards so I can memorize important information, especially vocabulary words or historical dates. Using study skill that work with my multiple intelligences can be helpful. Moving around while reviewing flashcards, listening to music while reading, or cutting and pasting material I have read into documents with similar ideas could all be advantageous to my studying skills. (Chapter 7, Page 204, Carter, Bishop, Kravits, 2011) When highlighting I should avoid over marking and use a regular pen or pencil instead of a highlighter. (Chapter 7, Page 205, Carter, Bishop, Kravits, 2011) Making notes in the margins will help master content. (Chapter 7, Page 206, Carter, Bishop, Kravits, 2011) Adapting Work Habits to Fit My Personality Located in the Phoenix Career Services tab on the Library page are items to survey different areas of my personality: career interests, personal competencies, work culture preferences, and reasoning aptitude. Knowledge of my personal competencies can be advantageous in all aspects of my life. I am one to follow instructions, to cooperate, and to adhere to values. University of Phoenix’s My Career Plan page defines following directions as â€Å"appropriately follows instructions from others without unnecessarily challenging authority; follows procedures and policies; keeps to schedules; arrives punctually for work and meetings; demonstrates commitment to the organization; complies with legal obligations and safety requirements of the role. â€Å" (University of Phoenix, 2013) I do not like to be late no matter what. I thrive when there are policies, procedures and schedules to follow. I do what I am asked, remain organized, and confirm compliance with any laws when necessary. Defined on University of Phoenix’s My Career Plan someone who cooperates â€Å"shows respect for the views and contributions of other team members; shows empathy; listens, supports and cares for others; consults others and shares information and expertise with them; builds team spirit and reconciles conflict; adapts to the team and fits in well. † (University of Phoenix, 2013) Working as a team where I can share information with others respectfully, support each other’s ideas and expertise, and have an environment that is well designed with all the necessary resources in order for me to do my job well are also part of my personality. (University of Phoenix, 2013) Adhering to values means I do not change what I believe in or who I am, but University of Phoenix’s My Career Plan defines adhering to values as â€Å"upholds ethics and values; demonstrates integrity; promotes and defends equal opportunities, builds diverse teams; encourages organizational and individual responsibility towards the community and the environment. † (University of Phoenix, 2013) My reasoning aptitude page says, â€Å"Your profile shows you could work well in careers that use both cognitive abilities and practical skills. You may be attracted to practical work or to analytical work, or to careers that allows you to combine practical skills and thinking. † (University of Phoenix, 2013) I love having challenges in my career, and learning new skills or trying new tasks. Conclusion This Survival Guide provides information for continued success throughout my academic career at University of Phoenix. Keeping my goals up-to-date with deadlines will ensure that I meet my long-term goals, and do not lose sight of what I have set out to accomplish. I will review my goals and this guide often as a reminder of everything available to me for my success. References Appendix D. (2013). University of Phoenix: Associate Level Material, Version 10(Unknown), , 1. Carter, C. , Bishop, J. , Kravits, S. L. (2011). Keys to Effective Learning: Study Skills and Habits for Success (6th ed. ). Boston, MA: Pearson. University of Phoenix. (2011). Student Code of Academic Integrity. Retrieved from https://ecampus. phoenix. edu/secure/aapd/studentdocuments/uophx/academic_integrity. htm University of Phoenix. (2013). Phoenix Career Services: My Career Plan: Career Competencies. Retrieved from.

Immigration Reform Essay Example for Free

Immigration Reform Essay Those that legally enter America do so because we are a land of opportunity. They are able to apply their skills and talents to better themselves. In the meantime, they are part of the population that finds better ways of doing things (technological advances). Technological advances increase everyone’s standard of living. Those that come here illegally are hired by firms because of the cheapness of their labor this is the reason illegal immigration needs to be dealt with. But, in the end, money talks so the political question on illegal immigration will not be decided in the near future. There is a lot of disagreement over this. Many people contend that illegal immigration overwhelms government programs costing the country more in services than their labor provides. Both President Barack Obama and Fox News resident Michael Barone have points and idea on immigration reform and what should be done about it. In presidents Obama speech given in El Paso Texas, Obama gives his ideas on immigration reform. Obama gives four major points insides his speech his first point is that the government should enforce the law and secure the borders, second that businesses should be held accountable if they employ undocumented workers, thirdly for those who are here illegally to go through processing and â€Å"get in line for legalization†, lastly his DREAM act a way to reform our old regulations of illegal immigration giving immigrants the chance to get jobs and start businesses in America. In Obama’s speech he states different immigrants that have made the country more prosperous and that have lead in tech development. Obama states that American companies such as Intel, Google, Yahoo and eBay these companies that have created jobs for several Americans were all founded by immigrants. Obama states a way to strengthen the middle class is to get rid of undocumented works, by doing this you are getting rid of the underground economy that exploits cheap labor while getting rid of regular jobs to the average American. Michael Barone states that Obama rhetoric on immigration reform is hypocritical, he says that Obama is not really interested in passing a law and that he only gave the speech to get support from Latino voters. Barone claims El Paso was about election 2012 not serious immigration reform. According to Michael Barone’s article on Obama’s rhetoric, in the past Obama has not lift a finger to help in immigration reform. In 2007, 2009 and 2010 when bills were on the verge of eing passed for immigration laws Obama voted against the Latino community in each of these periods in time. Barone shows that Obama’s most attractive proposal to the people of El Paso, his DREAM act failed last December in a more democratic senate and won’t pass now. Michael Barone goes on to talk about a tool called E-verify which is an electronical system that is now available and can allow employers to verify the social security numbers of their employees. Barone says that if Obama was serious about the enforcement of illegal immigration he would call for mandatory E-Verify among companies and businesses. As for Barone’s idea of Obama not being serious about immigration reform, it is impossible for Obama to take back what he said about his ideas of what should be done involving immigration. Even if Obama wasn’t serious about immigration reform, what he said at El Paso can benefit in the future the legal immigrants and illegal immigrants that seek legalization that spent their lives or that are living in America. I agree with Barones idea of mandatory E-verify among businesses and companies since Illegal immigration can destroy our economy with its underground economy that denies jobs to anyone not willing to work underpaid. The idea of the DREAM act that cannot be passed now doesn’t surprise me in the slightest. Most proposals to congress aren’t passed right away; even throughout history it takes several years for a bill that gives more rights to others to actually be passed. Immigration reform is not a problem to America. Illegal immigration and employing undocumented workers as a cheap labor source destroys our economy and is the issue involving immigration. Immigration reform can allow legal immigrants the ability to make America as a whole prosper and develop while opening jobs and a chance to reach new technological advances ahead of other countries. With immigration reform and the DREAM act which I believe is still a possibility in our future, legal immigration can allow America as whole to reach the American dream.

A Zara Supply Chain Strategy

A Zara Supply Chain Strategy The theoretical scope of this literature review is distributed by purchasing strategy and by supply chain strategy prospective. This part of the literature is founded on the Internet and from the articles in the Burch International University library. Through searching for the adequate informations, definitions, articles, journals etc; research was being executed with the keywords such as purchasing strategy or supply chain strategy or management or just Zara supply chain management. There are different datas, articles and web sites that were funded by the Internet about the Zara, and all offers different ideas of the research direction. In order to collect lot of useful and accurate material of Zara, I obtain from friend who works as a seller manager in Azel store. A Zara supply chain strategy was the key term of my research and was an important part of my theoretical focus on supply chain strategy. The aim of this research is to give a clear picture of the theoretical research and to be able to manage analysis of the Zara case study showing how company purchase and which supply chain strategy perspective is the most convenient for such a company. The purpose of use of review in this research is based on the explaining and verifying the role and impact of purchasing and supply chain strategy of the Zara industry and how its making successful. The effects of supply are particularly fundamental in fashion industries of marketing research. Although through this review also it will be described different aspects of supply chain points in the fast fashion industry. INTRODUCTION This review however will be based on the two sections; describing and analyzing the structure of the Zaras stores and on understanding the influence of purchasing of supply chain strategies. The manufacturing ZARA clothing company has an excellent development of supply chain, practical and innovative distribution channel processes. Brief description of supply chain management In usual supply chain management (SCM) is studied issue in marketing practices and theories as well. Supply chain management is a set of approaches utilized to efficiently integrate suppliers, manufacturers, warehouses, and stores, so that merchandise is produced and distributed at the right quantities, to the right locations, and at the right time, in order to minimize system wide costs while satisfying service level requirements. The supply chain management is the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage. It represents a conscious effort by the supply chain firms to develop and run supply chains in the most effective efficient ways possible. Supply chain activities cover everything from product development, sourcing, production, and logistics, as well as the information systems needed to coordinate these activities. The organizations that make up the supply chain are linked together through physical flo ws and information flows. Physical flows involve the transformation, movement, and storage of goods and materials. They are the most visible piece of the supply chain. But just as important are information flows. Information flows allow the various supply chain partners to coordinate their long-term plans, and to control the day-to-day flow of goods and material up and down the supply chain. Zara Zara is one of the perfect examples of fast fashion industry. There are six moths time of waiting for training production supplier, while for the fast fashion industry it takes only four to eight weeks that have much faster speed of supply chain productions. However, Zara control to drop new lines into its stores floor twice in a week. The major success of ZARA Company is its dynamic supply chain with its specified outcome of focusing on a shortest response time. Using the supply chain management ZARA products generate its instant fashions being cheap, stylish and trendy by using a high wage form and it doesnt necessarily means poor quality. Therefore this means that the fast fashion industry involve requirements such as: low raw material costs, high productivity, low labor costs, good quality and mostly recognizing what the consumers wants of fashion products; which means it meets the customer satisfaction. Zara has developed a supply chain which is efficient of getting a trend from the catwalk from their stores in period of one month, while for four to twelve months from its company competitors. According to this the strategy of reducing the quantity manufactured creates scarcity. Thus, this is productive for Zara because of two reasons; first the less availability leads to highest desirability and from the secon d reason, with fewer amounts being produced in any time means that there is less to be added at the end of season sales. An overall discount of Zara is about 18% of its total operation range, where half of the level its competitors. In order to get their supply chain integration Zara operates with decent level of sharing data and integration between retailers, manufacturer and third party researchers as essentials. In addition Zara is able to accept cost source of the customer quickly, have close enough manufacturing so that fast trendy replacement can be competed, higher tools of technology which means faster market sampling test provide the opportunities to gather and analyze market response from new products for the suppliers and of course include the online retailing to provide quicker customer feedbacks on both products satisfaction and customer behavior preferences which needs to ensure that Zara sales operations are running successfully. All these characteristics means that the informations sharing can help so that supply chain move faster. In the case of Zara the time is one of the primary drivers to reach the competitive advantage, where an agile of supply chain management is created. Zara is being focused on the flexibility and market sensitive, until to comparisons of the ordinal method of being forecast driven. Presence of the ZARA in the fashion world has pressurized competitors of entering their supply chains to keep the track with Zara; therefore it does recognize the importance for the quick response. With quick response system Zara is able to respond its customers wants better than its competitors. ZARA industry is focused on the ultimate consumer with allocating a huge emphasis on implementation of backward vertical integration to perform the strategy into a fashion follower, before than to accomplish production efficiencies. Zaras accepts a quick response strategy communication that is effective expected to its management and collective culture. The continuous processes of information between managers provide the company to keep its customers satisfied, which in turn results in raising the sales. Furthermore, Zaras centralized issuing offer the chain a competitive progress by decreasing the lead-time of their goods. Reducing the time to increase the delivery speed transportation is scheduled by time zones and its loaded by way of air and place of land. The advantages of ZARA delivery time outside the Europe is around one or to two day approximately. Based on Zaras strategy centered on fewer advertising cost is one another advantages over its competitors. Investments advertising cuts minimize a total expense that makes the international expansion more profitable. According to this company relies mostly on its stores to project their image, so it is clear why Zara is familiar for its essential real estate locations. Nowadays people all around the world have far higher access in world fashion because as the result of the e-commerce and internet. Company of Zara recognize this and use it to their advantages by offering the latest clothing trends to their customers. However, Zara has a successfully developed business model which distinguishes itself from its competitors, (H,M, Benetton etc.) but it also has disadvantages that can have influence on its sustainable growth. Therefore there are some weaknesses that strategy of Zara creates. Furthermore, vertical integration is considered by many authors as a strategy which potentially raises profits and decrease risks, where the defects are still equally considerable to recognize. Thus, vertical integration often brings to the inefficiency to acquire economies of scale. Reflexive introduction and focus on speed of new products incurs increase costs as well. Hence they have greater research and development costs. Also they have increased costs due to th e constant transformation of production techniques to make out their different clothing lines. In general todays highly competitive fashion and apparel market place where quick changing of fashion trends forces the fashion industries to make responsiveness to the market need as much as possible. Supply chain strategy is a primary performance driver for these companies to attain the competitive advantage in the marketplace. Purchasing and supply chain management operates with the nuts and bolts in Zara industry. Implementing purchasing and supply strategies can help in saving the costs and in optimizing the ways in which companies integrate suppliers, manufacturing and transportation. In addition to this they used to increase response time in market over lead time reductions, provide availability and flexibility of supply in response to customer desires, and connect supply chain strategy with e- commerce in order to accomplish efficiency and profitability. The importance of improving the efficient customer and quick response is vertical information integration and adjustments over the supply chain with information and communication technology. Within the fact that it can control the entire supply chain closely to the better end, which gives opportunity to the company to be in position to produce the most trendy fashion styles roughly in real time to respond in the fast changing customers tastes. More accurate market information and update data are always needed to avoid unsold inventory and markdown cost as fashion and custom products are with volatile demand and highly unpredictable. An effective way of aligning right supply chain strategy is to match product unc ertainty. Postponement strategy can considerably reduce inaccurate forecast risk and do a responsive supply chain strategy. Zara has accomplished the benefits of agile and flexible supply chains for its innovative fashion items. Although, Zara overcome its competitors todays in terms of profit margins, without any stock out rates keeping the industry leader in the market. As a result the purchasing and supply chain strategy has a major role in this type of the company. The success of Zara is that it has attach the problem of the highly consumable fashion items in controlling and streamlining their supply chains so that they is capable to greatly decrease their lead time and thus to respond faster enough on the very fast changes in the fashion customer needs and wants in real time minimizing the fashion risks. Zaras excellent responsiveness to new fashion trends definitely needs to their optimal supply chain strategy.

Shakespeare :: essays research papers

William Shakespeare was born on April 23, 1564. He was baptized on April 24, 1564, in Stratford-upon-Avon, Warwickshire. He was the third of eight children born to John Shakespeare and Mary Arden. John was a well-known merchant and Mary was the daughter of a Roman Catholic member of the gentry. Shakespeare was educated at the local grammar school. According to history, Shakespeare was the eldest son, and he should have been the apprentice to his father's shop so that he could be taught everything his father knew and soon take over the business. But instead he was the apprentice to a butcher because of the trouble in his father's financial situation. Another story says that Shakespeare became a schoolmaster. Shakespeare was allowed a lot of free time when he was young. This was suggested by historians that his plays show more ideas of hunting and hawking than do those of other play writers. In 1582 he married Anne Hathaway, the daughter of a farmer. He was thought to have left Stratford after he was caught poaching in the deer park of Sir Thomas Lucy. He was a local justice of the peace. Shakespeare and Anne Hathaway had a daughter in 1583 and twins- a boy and a girl- in 1585. The boy however, eventually did not live. Shakespeare apparently arrived in London around 1588 and by 1592 had gained success as an actor and a playwright. Shortly after that, he secured the business of Henry Wriothesley, 3rd earl of Southampton. The publication of Shakespeare's two poems Venus and Adonis (1593) and The Rape of Lucrece (1594) and some of his Sonnets (published 1609), established a reputation for him as a talented and popular Renaissance poet. The Sonnets describe the devotion of a character to a young man whose beauty and charm he praises and to a mysterious and untrue woman with whom the poet is afraid. The following triangular situation, resulting from the attraction of the poet's friend to the woman, is treated with passionate intensity and psychological insight. However, Shakespeare's modern reputation is based mainly on the 38 plays that he wrote, modified, and collaborated on. When in his days, these plays frequently had little respect by his educated friends, who considered English plays of their own to be only tasteless entertainment. Shakespeare's professional life in London was marked by a number of financially beneficial arrangements that allowed him to share in the profits of his acting company, the Chamberlain's Men, later called the King's Men.

The Endangered Species Act of 1973 :: Conservation Biology Wildlife Essays

The Endangered Species Act of 1973 The Endangered Species Act of 1973 is one of the most powerful tools that environmentally concerned citizens have to preserve biodiversity. Specific categories that the Endangered Species Act (ESA) includes are the listing of "Threatened species", "Endangered species", and the designation of "critical habitat". When these categories are identified, it is the U.S. Fish and Wildlife Service (USFWS) which assumes the responsibility of enforcement. Development of recovery plans, Biological or Environmental Assessments, and the development of Habitat Conservation Plans are just some of the tasks for USFWS (Smallwood, et al,). This act which was originally enacted in 1973, and its’ reauthorization, is now going through quite a bit of debate. The ESA has actually been awaiting reauthorization from Congress since 1995 (Reid, 1995). There are two main "ideas" for bills to effect the ESA. There are bills that will strengthen the Act by emphasizing endangered species recovery over extinc tion risk. The other bills will weaken the Act by bringing more attention to the needs of businesses and landowners (Brown, et al). The main controversy seems to arise from economic and social concerns. There is also a great deal of scientific concern about the accurate implementation of this "species-saving" act. I was recently alerted to the economic ramifications of this Act through a local issue I have been "looking into". My frustrations mounted when I learned the USFWS gave an "OK" to developers, to bulldoze through a pristine habitat in my community. Seeing that six threatened and endangered species make their home here, I couldn’t understand why the USFWS had backed down. The answer, which seems all too common was, the USFWS simply doesn’t have enough money to effectively protect these species at this time. Consequently the majority of my paper will focus on some of the economic issues the ESA is faced with. Question number one is "How effective has the ESA been?" This question is difficult for both scientists and government officials to answer. Most agree that the amount of time since the ESA was enacted is really too short of a time period to impartially answer this question. I will attempt to point out some of the facts. "Since the inception of the Act in 1973, 11 species of more than 1,000 listed have recovered and have been removed from the list, including the eastern states brown pelican, Utah’s Rydberg milk-vetch, and the California gray whale" (Brown, et al, 1998).

Does covergirl test on animals

Animals can be subject to pain, lack and hardship when inserted into the conditions needed to test them. Cosmetic animal testing is cruel alternative of doing real research and find out what products really nuisances people. There are many cosmetic companies that test on animals, including many major brands. Every day, the cosmetic companies that experiments on animals are subjected to a variety of animals those cruel and inhumane attitudes. Over the years, the number of wins by animal rights campaigns and lots of already tested on animals to stop.In late 1980 and early 1990, there are many leading companies to stop testing cosmetics on animals in response to negative publicity from animal rights groups. Moreover, in recent years the interest in sustainable products both companies eco-friendly and animal’s cosmetics have more burden to stop testing on animals. However, despite interest in cruelty cosmetics for the practice of cosmetic companies that test on animals, there are many cosmetic companies involved in this cases. Top cosmetic companies that test on animals are Maybelline.Maybelline is one of the largest cosmetic companies that test on animals. When it comes to market share, Maybelline has a market share of 7. 4% in the world of cosmetics. Not like the other companies that have stopped animal testing over the years, Maybelline has continued to test on animals. Secondly is L'Oreal, the greater share of the world market of cosmetics with the 5. 3% market share. The company was also the subject of animal rights campaigns, because it is one of the main cosmetic companies that test on animals.The group called L’Oreal Nature watches continue to criticized the current boycott L'Oreal Company argues that even gives animal tests in 1989. Nature watch show that while L'Oreal will no longer be able to test finished products on animals, the ingredients tested on animals. Lancome has a market share of 4% of the world and, inappropriately, one of the c osmetic companies that test on animals. Like other cosmetic companies that test on animals, has done a lot of web sites that keep trash of companies that use animal testing and is commonly avoided by those whom wishing to be considerate consumers.Max Factor has a 2. 8% share of the world market, it is sufficient to include it among the major cosmetic companies that test on animals. The company has been targeted by animal rights activists over the years, both relating to animal testing for cosmetic products, as well as the fact that Max Factor parent company Procter ;amp; Gamble-test a variety of animal products. Cover Girl has a 2. 7% share of the world market, the number of high-ranking enough to five major cosmetic companies that test on animals. As for Max Factor, Cover Girl is owned by Procter ;amp; Gamble, which has tested several products on animals.Although Procter and Gamble claimed that stopped animal testing for 80% of its products, continues to test various products on an imals. In addition to these companies, there are many other cosmetic companies that test on animals. The products are not tested on animals in General clearly labeled. There are millions of animals that have suffered violent, painful death in the name of research. Live animals such as human beings, but people seem to think that animals are just mere tools at their disposal. The types of animal testing research are medical, surgical, and cosmetic testing.For years researchers have been using animals as test tool for human drugs. People say that using animals, we are getting closer to finding a cure for cancer, but in fact, all the researchers found was a cure for cancer in rats, but it just does not work in humans, according to the former head of the U. S. National Cancer Institute. Animals and humans built different, because these animals do not get sick in the same way that people do. Every year in the United States alone, there are more than 100,000 human deaths caused by drugs al l have successfully passed the test animals.Since all that extensive research has failed, it has been a waste of time that could have been spent using alternative test will be more reliable and accurate for medical research. Surgery is another form of animal testing where prepared animal cut open the stomach just to see how they work as if they were some kind of machine. Type or analyzed animals in schools which are frogs, cats, dogs, pigs, rats, rabbits, fish, worms, and insects. Frogs taken from the wild and other animals taken from carnage houses, animal shelter, pound, pet stores, and are also free to good home ads.A PETA undercover investigator in one of the country’s largest supplier of animals to be used for the operation had been told by his supervisor that some cats are killed have become animal companions have ran away from their homes and the fact that students do experiments on animals other one and only. Animals used for surgery being blasted, and sometimes, they were brought out alive and in pain only to be injected with formaldehyde, which is harshly irritating caustic substance that causes a painful death.Students who dissect animals are sensitive to the sanctity of life, and surgery can encourage students to killed animals elsewhere, perhaps in their own backyard. Animals adequate to live their lives the way they naturally planned for. Cosmetics industry uses animals to determine their security products. As a result of testing done, millions of animals suffer a painful to death. A type of test used on animals called irritancy test where liquid, granule, flake, or powdered substance falls into albino rabbit eye group.Because of this, irritated rabbit eyes become swollen and may bleed. Even though rabbits alive and aware, almost fifty percent of the test animals death usually within 2 or 3 weeks. There is another type of test done to establish what skin care products are safe for humans called skin irritancy test. Those tests are mostly c onducted in rabbits and guinea pigs. This is processes that involves shaving the animal and put chemicals on raw skin and cover their bare skin with adhesive plaster. Animals will be moving in the block device to prevent them from fighting.This form of the test may be far worst child; these animals that undergo test only for a new lipstick or perfume live in enclosures, small crowded in fear or pain and suffering. Animals have different biological systems or human testing may not be as accurate. A cosmetic testing on animals is not only offensive, but also it is also very expensive. Alternative test can maintain the same amount of data, and less expensive and not cruel to animals. The fact that people take small animals that are unable to punish them, just so people can make themselves look and feel better is just wide of the mark.There is a more logical way of testing described above. Test more accurate and less offensive to living things, such as â€Å"synthetic skin,† call ed Corrosive, computer modeling and numerical Marine Local Lymph Node Assay design better, (LLNA). It is a proven fact that animals feel pain just like humans, but we still think its okay torture and kill animals in the name of science. If this is the man that researchers have used it will be considered unethical and immoral. We must end the cruelty and torture for this because as humans, animals, wildlife.No matter how it is viewed, it is cruel and unusual punishment. The soul is the same in all living things, and even the body of each is different. If people would take the time and attract what this quote really means, then maybe they will have a better respect and understanding for animals and see why animal testing is morally wrong, and torment beings who can’t speak for themselves. If scientists can find a way to find out what materials people react negatively to, there would be no need to test on animals.

Supply Chain Quality Management Practices

TOWARDS A BETTER UNDERSTANDING OF SUPPLY CHAIN QUALITY MANAGEMENT PRACTICES Article: International Journal of Production Research †¢This paper reports the result of a comparative study of quality tools and methods adaptation by operations and supply chain managers. †¢SCQM is defined as a system based approach to performance improvement that leverages opportunities created by upstream and downstream linkages with suppliers and customers. †¢Operation management is traditional been explained by some version of an ‘inputs-transformation process- outputs’ view of the productive capability of the firms.From Quality perspective, operation managers have focused on internal activities such as process control process improvement, product design improvement and design of experiment. As a result, more and more six-sigma improvement project evolved. †¢In addition experts like Deming have long emphasized importance of customers and supplier. †¢In this paper, i t explored the difference between quality management practice of operation managers and each type of managers emphasizes supply chain managers, including what quality tools.Tool can here mean the method such as benchmarking, an approach to improving quality such as process improvement team (PIT) and leadership. Literature review and hypothesis development †¢Supply chain management has developed as a field from the integration of operations and marketing management. As a result, a linkage with upstream firms – which was once the domain of purchasing – has been elevated in importance. †¢The quality management precedence for this is found in Deming’s fourth point, ‘End the practice of awarding business on the basis of price tag alone.Instead, minimize total cost. Move towards a single supplier for any one item, on a long-term relationship of loyalty and trust’. This has resulted in a merging of quality management and supply chain management p rinciples. †¢Supply chain management practices can result in operational benefits such as decreased production lead times, reduced costs, faster product development, and increased quality †¢In this article calling for integration of quality and supply chain management Theodorakioglu found a significant positive correlation between supplier management and total quality management.Quality has been one of the critical determines in choosing suppliers. Hence a hypothesis is developed t understand how managers differ in adopting quality tool. †¢57 quality tools are selected. Some of the tools are Benchmarking, Enterprise resource planning (ERP), Just in Time (JIT), lean, Quality awards, Six Sigma Black Belt DMAIC, Poka Yoke, basic seven tools of quality like flowcharts, Fish bone Diagram, Affinity diagram, 5-S, Problem evaluation and review technique (PERT), and Data analysis. Quality professional tools like control chart, computer aided testing (CAT), inspection, Gage R&R . †¢Some supply chain tools like customer relationship management, Complaint resolution, Supplier development, Supplier evaluation like ISO 9000, and customer benefit package. †¢Design tools like Quality Function Deployment (QFD), Computer Aided Design (CAD), Concurrent design, Quality assurance (QA), Failure mode and effects analysis(FMEA), Design of Experiment(DOE), Design for manufacture (DFM), Reliability Index, DMADV, and Robust design by Taguchi. Management tools like On the Job Training, Change Management, Human resource Management (HRM), Systems Thinking, Contingency Theory, Plan-do-check-act (PDCA) cycle, Crosby-managing quality concept, Malcolm Baldrige National Quality Award (MBNQA), Jurans – Trilogy of improvement, and Hoshin planning †¢However, these tools are a broad collection of approaches to improving quality that will provide insights to the differences between how operations and supply chain managers approach quality improvement. Methods Data for this study was gathered by inviting participants to complete a web-based survey. The survey included seven Likert scales that allowed respondent rank the extent to which they utilized various quality tools. †¢These lists are submitted to the panel of six supply chain and quality managers. Result in removal of one tool and addition of two tools in the survey. Total 57 tools are included in the survey. †¢The test was conducted with MBA students, APICS members, ISM members, and CSCMP members. Result Using SAS, it is examined difference in the utilization of quality tools between operation and managers and supply chain managers. It is computed and found the difference between mean responses of each manger. †¢A positive difference indicate – a particular tool is utilized to a greater extend between both managers. Negative differences indicate – operation managers tend to use the tool more than supply chain managers. †¢To test our hypothesis, we then ranked the quality tool means and performed a Kruskal Wallis test to analyze differences in ranks where the treatment was type of manager.Conclusion †¢Tools of high importance to both Supply Chain and Operation Managers: On the job training, Data Analysis, Supply chain management, Customer relationship management, Project Management and survey. †¢Tools important primarily to Supply Chain Mangers: Leadership, Benchmarking, Complaint resolution, Supplier management, Change management, ERP, Awards, Design for the environment, Six sigma, and Deming. †¢Tools important primarily to Operation Mangers: QFD, Computer Aided Design (CAD), Computer Aided Testing (CAT), Prototyping, ISO 9000, Design for Manufacture, PDCA, Gage R&R, and 5-S. Tools of low importance to both Supply Chain and Operations Managers: DMAIC, Crosby, DMADV, MBNQA, SERVQUAL, Juran, and Hoshin. †¢There are few surprises. The low rankings for the Baldrige award and the six-sigma methodologies were somewh at surprising. It could be that DMAIC and DMADV is more the domain of six sigma black belts. Since these black belts tend to be more specialized, both managers may not utilize these processes in daily problem solving and decision-making. Reflection on the identified differences reveals that operations managers tend to manage supply chain relationship through procedural methods such as ISO 9000 and supplier evaluation. Supply chain managers tend to adopt more collaborative approaches such as supplier development, awards, and complaint resolution processes. As the field of operations moves more in a supply chain direction, this could change. Supply chain professionals have long emphasized collaboration and this has become part of the supply chain culture.

Looking Back and Forward

Comfortable life In my younger years I had some pretty distorted views about the world around me thanks to my parents, mostly my mother, but as I have grown up and am now an adult those views have changed immensely and made me a better person. My name is Justine Fir and I grew up in a decent sized town called Fullerton, California. Let me backtrack a second. I was born in Dallas, Texas, but raised by my adopted parents in Southern California from age 3 months until 18 years old. Fullerton was your standard definition of a town for people who were of the upper middle class to the lower upper class income classifications.This paper is being written with the intent to describe to you how my upbringing at a very early age, my own secretly kept views, and later events in my adolescence has shaped me into who I am today. I am from a neighborhood of folks who are well off financially with decent sized houses and nice cars. My parents, Marinate and Robert Fir, were very well off. He was a Ca rdiovascular Surgeon, and she Just left a high end nursing Job to raise me and my younger sister Mary. Being the oldest of the two, although not by much, I got spoiled more and learned early on how to get what I wanted by keeping my mouth shut and staying on mom's good side.My dad was one of the sweetest, most level headed guys one would want to know unless mom was around and then it was like a complete transformation into someone unpleasant within minutes. My mom pretty was on the same level as the Rockefeller. Everything with her, from A-Z, had to be the very top of the line, brand labeled stuff. I pretty much grew up with a golden spoon in my mouth. Now one would think that this was the high life and a dream come true but let me tell you it was not all it was cracked up to be.I found out very early on that my mom's way of showing love was through the all time American symbol we all cherish and aspect called the Dollar. â€Å"Here is a hundred dollars now get out of my face and I will give you $300 for every A on your report card and $250 for every B as long as you keep up good grades and do not tarnish our reputation, she would say. † Then when I got the A I was told â€Å"What, you couldn't get an A+? † Don't get me wrong, I loved my mom, but she was the most hateful, snobbish person that people hated crossing paths with.If their friends or mine were not Caucasian, then they were bad people and she would make snide comments about them. So you can imagine how it sat with ere that my Dad's partner, and owner of the medical practice, was from Honk Kong and wealthier than we were. Her intolerance did not stop at race alone but branched out to people of different lifestyles or religions like the Gays or Muslims. The comments she would make like â€Å"All gays should be put on an Island and blown up† really made me uncomfortable in general especially since she did not care who heard her or where we were.This upbringing had me in a whirlwind. I was being taught that every person who was not white,catholic, and straight was an outcast but all the while struggling in my mind to fight this knowing that at age 9 1 was only interested romantically in guys. Needless to say this was something that I could not divulge to anyone until I was out of the house. My dad was nothing like this unless my mother was within ear shot. At first glance anyone would think this was a complete nightmare and all around bad situation but I will explain later why this was actually a blessing in disguise and made me who I am today.Erie Frontbencher alludes to the important people in our lives as being a part of our micro-system and I fully agree (Witt & Mossier, 2010). I bet you are wondering why I made that last comment about making me who I am today and also curious as to who among the most important people in my life back then was the top one. Surprise, the top one was my mom Marinate. It was through the way she treated people and looked at the world that I said to myself † There is no way, under any circumstances, that I will grow up being that snobby and that judgmental. I was determined to treat others equally and as I would want to be I can help people and make a difference. My dad was an amazing man. It was through watching him that I learned how to tolerate her. The simple answer to that was to ignore her or occasionally nod in agreement even though I was opposed to hat she had Just said or did. He also taught me that money was not everything and that treating people differently based on the size of their pocket books was wrong. I really looked up to him and valued his input more than he probably will ever know.My neighbors truly helped me through this tough time as they were all real people just being who they were naturally, not caring 100% what others thought or my mom. I was able to vent to them and relax my guard to them although still not on the fact that I was gay. Without them in my life I probably woul d have exploded. So you robbery saw in my outline that I listed the man at the ice rink as being an important influence in my life. I was between the ages of nine and twelve when my mom decided I should take up ice skating. She had always waived hi to this nice guy who drove the machine to clear and clean the ice.One day I decided to wave back. She fiercely started back at me and said † I do not want that AIDS infested fagged coming over here. † This both hurt and shocked me. When she was not around I would talk with him about his life and how he was doing. He confided in me about how he was in fact gay and had AIDS. He also told me how much Marinate dated him for that and could not understand why she did the phony waves and smiles. I looked up to him for having the courage to be himself and to not let the words or actions of others influence him.I was probably 15 when I last visited my grandma, Rose, in San Francisco with a friend of mine. We were there with my dad who was visiting his father in the hospital dying. Rose and I were discussing random things when out of the blue she said â€Å"Love is love and rare to find. † I was completely stunned and speechless at this comment. Not only had she then known he was more then a friend but was okay with t. It was at that moment that I knew once I made the decision to finally come out to my parents that I would never hide who I was meant to be. That people are people just trying to live the best life they can while on this earth.I read an article that goes along with what I have been writing about and it states that the foundation of who we are today is influenced by the people who have input of any kind in our life, I. E. Parents, caregivers, siblings, relatives, teachers, churches, sports teams, clubs, friends, employers, employees, work mates, and so on. How we choose to interpret hose experiences is unique to us (Essence Holistic, 2012). So as I kind of alluded to in the above paragraphs, I am determined one day to be in a position where I can help people from all walks of like and let them know someone cares and is looking out for their best interests.That is why I am choosing to go into the social science major and then further that with a counseling degree. My goal is to hold groups and help people with HIVE/AIDS which is something I have since I was around 10 years old I have been dreaming of my prince charming sweeping me off my feet and growing old together while having many adventures ND building a life together. A lot of people are Jaded on this idea but I think this fairy tale romance can and does exist. It is Just rare to find.Although I too am leery at this happening in this stage of my, I still hold onto that hope. I feel getting a stable career will further pave the way for this happening. In the end I Just want what most of us want and that is a stable place to lay our heads with a companion at our sides to share the good and bad times and Just be comfort able without too many stresses and worries. Looking back, due to my upbringing, I would never have dreamed that I'd be an openly, proud gay man with friends of all ages and from all walks of life whom I value equally.It was because of those times and the struggles once I left home over the last 15 plus years that has landed me here today realizing that a people oriented career is what I desire. I am looking forward to utilizing this knowledge and becoming an even better person driven to help others open their eyes. As mentioned above, I was exposed to many distorted views about society and the world around me due to the way my mother was. This was then of course furthered by my own realization of who I was. Although our support groups may throw off active vibes and may be self centered, it does not have to be a bad thing nor predetermine our own destiny.

Problem Set

GENERAL BIOCHEMISTRY Problem Set No. 1 Answered by: Andrea Rose A. Fajardo of BSFT 2-1N 1. Calculate the pH of a dilute solution that contains a molar ratio of potassium acetate to acetic acid (pKa=4. 76) of: a. 2:1 pH = 4. 76 + log[2]/[1] = 4. 76 + 0. 3010 = 5. 06 b. 1:4 pH = 4. 76 + log[1]/[4] = 4. 76 + (-0. 6021) = 4. 16 c. 6:5 pH = 4. 76 + log[6]/[5] = 4. 76 + 0. 0792 = 4. 81 d. 2:3 pH = 4. 76 + log[2]/[3] = 4. 76 + (-0. 1761) = 4. 58 e. 9:1 pH = 4. 76 + log[9]/[1] = 4. 76 + 0. 9542 = 5. 71 2. A buffer contains 0. 01mol of lactic acid (pKa=3. 86) and 0. 05mol of sodium lactate per liter. a. What is the resulting pH of the buffer? H = 3. 86 + log[0. 05]/[0. 01] = 3. 86 + 0. 6990 = 4. 56 b. Calculate the change in pH when 5mL of 0. 5M HCl is added to 1L of buffer. 5mL of 0. 5 mol/L 5mL * 1L/1000mL = 0. 005L 0. 005L * 0. 5 mol/L = 0. 0025mol NaC3H5O3 = 0. 05mol – 0. 0025mol = 0. 0475 C3H5O3 = 0. 01mol – 0. 0025mol =0. 0075 pH = 3. 86 + log[0. 0475]/[0. 0075] = 3. 86 + 0. 8016 = 4. 66 †¢ 4. 55-4. 66 = 0. 11 is the change in pH c. What pH change would you expect if you added the same quantity of HCl to 1L of pure water? [H+] = (0. 0025mol)(1L) = 0. 0025M pH = -log 0. 0025 = 2. 60 3. The structure of the amino acid of isoleucine is given at the right. a. How many chiral centers does it have? 2 b. How many optic isomers? 4 c. Draw the perspective formulas for all the optical isomers of isoleucine. [pic] 4. A peptide has the sequence: Glu-His-Trp-Ser-Leu-Arg-Pro-Gly a. What is the charge of the molecules at pH 4 and 11? (Use pKa values of those in the ppt) |pH |NH3+ |Glu |His |Arg |COO- |Net Charge | |4 |+1 |-1 |0 |+1 |-1 |0 | |11 |0 |-1 |0 |+1 |-1 |-1 | . What is the pI for the peptide? | |pKaCOOH |pKaNH3 |pKaR | |Glu |2. 19 |9. 67 |4. 25 | |His |1. 82 |9. 17 |6. 04 | |Trp |2. 83 |9. 39 | | |Ser |2. 1 |9. 15 | | |Gly |2. 34 |9. 60 | | |Leu |2. 63 |9. 60 | | |Arg |2. 17 |9. 04 |12. 48 | |Pro |1. 99 |10. 60 | | |Gly |2. 4 |9. 60 | | 2. 34 6. 04 9. 67 12. 48 pI = 6. 04 + 9. 67 / 2 = 7. 85 5. Histidine has three ionisable functional groups. Write the equilibrium equations for its three ionizations and assign the proper pKa for each ionization. Draw the structure of histidine in each ionization state. What is the net charge of the histidin e molecules in each ionization state? STRUCTURE OF IONIZATION IN EACH IONIZATION STATE [pic] NET CHARGE Structure |Net Charge | |+H3N–CH–(RH+)–COOH |+2 | |+H3N–CH–(RH+)–COO- |+1 | |+H3N–CH–(R)–COO- |0 | |H2N–CH–(R)–COO- |-1 | ———————– -2 +1 +2 -1 0

Bystander Intervention

Bystander Intervention 1—-Social Psychology Eye Skip to contentHomeAboutDisclaimerFeatured JournalsNews Editors Bystanders†¦ just standing by. When do people help and when do they not? Posted on March 13, 2011 by ezaiser| 1 Comment By Erica Zaiser Understanding when and why people intervene to help others, or when they don’t, is at the heart of social psychology. All students of psychology study the famous case of Kitty Genovese, whose screams while being attacked failed to elicit help from the nearly 40 bystanders. Most research on bystander intervention has found that the size of the group greatly impacts the likelihood of intervention. Too big of a group and everybody shifts responsibility assuming that someone else will help but the more people the less likely that any individual will help. It seems hard to imagine that people would not help when someone is in trouble, wounded, or in danger, yet it happens all the time. Recently I myself stumbled upon a scene of bystander non-intervention which I have since struggled to understand. The other day while walking home I came upon a man running up and down the street with no shoes or coat holding a phone out shouting at the people on the street and stopping cars banging on the windows. I took a second to survey the scene and it was clear this man was trying to get something from those around him. However nobody was answering him and none of the cars even rolled down their windows to listen. I heard his questions loud and clear, albeit in broken English, â€Å"How to call an ambulance? † Still nobody was saying anything. I shouted to him that he needed to call 999 and he came over profusely grateful for my help and I helped him make his emergency call and assisted him and his family until paramedics could arrive. His mother had fallen unconscious in their flat and he had run into the street esperate to know how to call emergency services in this country. I learned that he and all his family was from eastern Europe and they knew very little English. He also told me that he had been trying to get the number for quite some time but nobody had been willing to help. Having read work on bystander behaviour I shouldn’t have been that surprised that nobody hel ped but the situation just didn’t fit the common notion that with greater numbers people are less likely to help. Most of the famous incidents involving non-helping behaviour has been within large crowds. There were maybe 7 or 10 people on the street when I arrived. Most were just standing and watching. I don’t have a great answer for why people didn’t help, maybe they couldn’t understand his question†¦ but it seemed quite clear to me. Maybe they feared that it was some type of scam.. but certainly it can’t hurt to tell someone a phone number. Even more frustrating than not understanding the lack of help was the sneaking suspicion that had he been British, white, or at least a native English speaker, maybe someone would have helped. Research by Levine and colleagues suggests that there might be an element of truth to that. In a study of non-intervention, their research suggests that bystanders are much more likely to help people when they feel that the person seeking assistance is part of their ingroup. This effect holds true even when controlling for the severity of the situation and the emotional arousal felt by bystanders. In other words, no matter how bad the situation or how badly the bystanders felt, they were still less likely to help when the victim was an outgroup member. ————————————————- This all makes sense from a social psychological perspective and lines up with other research. People tend to behave better to people in their own group in general. But seeing it play out†¦ was still a little depressing. 2-Masculinity inhibits helping in emergencies: Personality does predict the bystander effect. By Tice, Dianne M. ; Baumeister, Roy F. Journal of Personality and Social Psychology, Vol 49(2), Aug 1985, 420-428. Abstract Tested 4 competing hypotheses (masculinity as enhancer, femininity as enhancer, interactive, masculinity as inhibitor) regarding the potential effects of dispositional sex-role orientation on bystander intervention in emergencies. 0 undergraduates, classified on the Bem Sex-Role Inventory, participated in a simulated group discussion via headphones. One member of the group apparently had a choking fit and called for help. Highly masculine Ss were less likely to take action to help the victim than were other Ss. Femininity and actual gender had no effect on likelihood of helping. Results are interpreted according to past research evidence th at highly masculine Ss fear potential embarrassment and loss of poise, so they may be reluctant to intervene in emergencies. (27 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved) ___________________________________________________________ _____________________- 3-HELP NOW CONSENT Confidential Reporting HOME How to HELP What is †¦? Substance Use and Sexual Assault Parents Faculty – Staff Community Commitment Education Opportunities F A Qs Police Services and Legal Issues Bystanders Can Help A bystander is someone in a crowd who sees a potentially dangerous situation and makes a choice to assist or not to assist. A bystander can protect the values of safety, trust, and honor that are central to our community. The Good Samaritan – Less common than you might think. In 1968 researchers Darley & Latane conducted an experiment in which a student pretended to have a seizure and the experimenters recorded how often others stopped to help. When only one bystander was watching the scene, the student was helped 85% of the time. However, if there were five bystanders, the student was only helped 31% of the time. Does this make sense? Shouldn't having more people present increase the chances that someone will get help? Amazingly, this is not the case. We all take cues from those around us about how to act in different situations. In emergency situations, many things prohibit bystanders from intervening:  ¦If no one else is acting, it is hard to go against the crowd.  ¦People may feel that they are risking embarrassment. (What if I'm wrong and they don't need help? )  ¦They may think there is someone else in the group who is more qualified to help.  ¦They may think that the situation does not call for help since no one else is doing anything. With each person taking cues from people around them, a common result is that no action is taken. What can we do about this problem? As members of the WSU community we all have a responsibility to help each other. Avoid being a bystander! Intervene regardless of what others are doing and don't be worried about being wrong; it is better to be wrong than to have done nothing at all. 1. I am a bystander. What can I do? Be on the look-out for potentially dangerous situations. – Learn how to recognize indications of potentially dangerous situations. Here are some examples of â€Å"red flag† behaviors related to sexual assault:  ¦Inappropriate touching  ¦Suggestive remarks  ¦Testing boundaries  ¦Disregarding set boundaries Inappropriate intimacy  ¦Attempts to isolate someone  ¦Pressuring someone to drink  ¦Violent behaviors  ¦Targeting someone who is visibly impaired 2. If I were in this situation, would I want someone to help me?  ¦If a situation makes us uncomfortable, we may try to dismiss it as not being a problem. You may tell yourself that the other person will be fine, that he or s he is not as intoxicated as you think, or that the person is able to defend him/herself. This is not a solution! The person may need your help more than you think!  ¦When in doubt, TRUST YOUR GUT. Instincts are there for a reason. When a situation makes us feel uncomfortable, it is a generally a good indicator that something is not right.  ¦It is better to be wrong about the situation than do nothing. Many people feel reluctant to intervene in a situation because they are afraid of making a scene or feel as though a person would ask for help if it were needed. 3. You have the responsibility to intervene. You may be thinking:  ¦No one else is helping; it must not be a problem  ¦People who are sober don't think this is a problem, maybe I'm wrong?  ¦Jim's really responsible and he's not intervening†¦ why should I? Many people do not intervene in a potentially dangerous situation because they are looking to others for cues on how to act or they believe someone else will intervene. But IT IS YOUR RESPONSIBILITY to act – as a Cougar, as a friend to all other students, and as a member of WSU’s community of trust and safety. 4. You have the skills to act!  ¦Learn effective intervention techniques!  ¦Watch out for other members of the WSU community!  ¦Come up with a plan beforehand!  ¦Talk to your friends about how they would want you to intervene if they are in an uncomfortable situation. Choose the intervention strategy that is best for the situation.  ¦Take a breath and make your move! References Berkowitz, A. Understanding the role of bystander behavior. US Department of Education's 20th Annual National Meeting on Alcohol and Other Drug Abuse and Violence Prevention in Higher Education, Arlington, VA Darley, J. M. , ; Latane, B. (1968). Bystander intervention in emergenci es: Diffusion of responsibility. Journal of Personality and Social Psychology, 8, 377-383. Cialdini, R. B. (2001) Influence: Science and Practice. Needham Heights, MA: Allyn ; Bacon ————————————————- Counseling Services, PO Box 641065, Washington State University, Pullman WA 99164- 4-New York News ; Views Interactive Reporting from CUNY Graduate School of Journalism site Skip to contentHomeAboutWhat Would You Do? NYC Robbery Bystanders Fail to Help Posted on October 8, 2010 by Brendaliss Gonzalez Courtesy NYPD CompStat Unit You think you’re the only one, and then you remember, you live in New York- you’re never the only one. According to New York City Police Department reports, by September this year, 66,691 people had been victims of robbery, including assault, burglary and grand larceny. It’s amazing how many people can tell you their story of being mugged in the city, even more surprising are the stories that occurred in broad daylight, with witnesses who seemed to have pulled a disappearing act during the occurrence. Two weeks ago, a pair of robberies at ATM’s in Columbus Circle and West 23rd occurred in broad daylight, shocking each of the victims who believed they were playing it safe by going out at early hours. The report fails to mention anyone around them stopping to help. A pregnant woman was also robbed and attacked in Gramercy Park when coming home from a doctor’s appointment- any witnesses? Who knows? And let’s not forget the story in April when a homeless man lay dead for hours after being knifed to death in a heroic attempt to save a woman being robbed- witnesses and passerby’s caught on camera walking past the dead body without even calling for help. The excuse? Most assumed another already called the police. You would think that with so many people having experienced being mugged, most would readily lend a hand or just dial 911 when seeing someone else be mugged. Yet most of the time, no one even flinches. In a busy, dog-eat-dog city like New York, the attitude seems to be more of â€Å"each man for himself. † ————————————————- So, this poses a question that will require you to look deep down and really be honest. Would you stop to help someone being robbed or assaulted? Or would you leave them to fight their own fight? Besides, you don’t want to have to relive that kind of experience, putting yourself in danger – that would just be stupid, right? 5-The Bystander Effect Carol Hensell Program Manager ADHS SVPEP Phoenix, AZ October 2009 If you work in the field of violence prevention, you are probably familiar with the story of Kitty Genovese. In New York, 1964 Kitty Genovese was murdered on the street while 38 witnesses watched from their apartments and failed to intervene. Her story has become influential to the field of social psychology and has promoted the development of ideas around the psychology of helping or â€Å"bystander effect† (Latane ; Darley, 1970). The bystander effect is described as the idea that individuals are more likely to help when alone than when in the company of others (Latane ; Darley, 1970). There is a large amount of literature examining helping behaviors and trying to understand under what conditions do people decide to help others and models of the bystander effect have developed over time. The literature includes studies that examine individual and situational factors that promote or hinder pro-social bystander intervention (Banyard, Moynihan, ; Plante, 2007). Factors that have been found to affect helping behavior are group size, which accounts for the diffusion of responsibility or the idea that someone else will intervene. Perceptions and reactions to situations are negatively affected by the presence of other people. These perceptions can be either real or imagined. Other studies have found that if a group is cohesive and communication occurs, a consensus to help develops and they are more likely to intervene (Banyard, Moynihan, ; Plante, 2007). Living in a rural environment may increase the likelihood of someone intervening (Banyard, Moynihan, ; Plante, 2007). Interpersonal factors that affect if a person intervenes includes: mood, individual perceptions of the event, mood, nature of relationship to the person in need of help, and perceptions that will be able to actually help the person (Banyard, Moynihan, ; Plante, 2007). There appears to be ambiguity around intervening in several situations, especially those that are violent. Norms about what is appropriate and inappropriate behavior in particular social contexts are found in most aspects of individual’s daily lives and they also exist in the area of helping behaviors (Hart ; Miethe, 2008). Understanding these norms can facilitate a greater understanding of bystander behaviors and contribute to creation effective programs for increasing bystander awareness and behaviors in the area of sexual violence prevention. Exploring the bystander effect is important because bystander actions and reactions may affect both the risks of violence and consequences of violence for a victim. A witness or bystander may deter a crime from occurring or their intervention may help a victim if a violent attack is in progress (Hart ; Miethe, 2008). Many people believe that violent crimes occur in secluded places out of the site of others. However, many crimes are committed in the presence of a social audience (Hart ; Miethe, 2008). According to a National Crime Victimization Survey (NCVS) completed in the 1990’s, bystanders were present in approximately 70% of assaults, 52% of robberies, and 29% of rapes and sexual assault (Planty, 2002 as cited in Hart ; Miethe, 2008). ————————————————- When faced with a potentially dangerous situation, bystanders have choices. They can choose to do nothing, provide indirect support (calling police or others to help), or directly intervene. 6 ————————————————- RemNot So Innocent Bystanders ———————————————— By Sara on March 11, 2010 3:38 PM | 1 Comment | 0 TrackBacks Should bystanders of crime be convicted? There is almost always something t hat a bystander can do to help stop crime against another human. If the criminal is waving a weapon around, it is understandable that not many bystanders would step up to the plate. However, there have been many cases lately that have shown how little bystanders do to help a person in need, when they are fully able to. Some of these bystanders actually JOIN the perpetrator. The links I have posted here show video of a woman being beaten in a subway, with subway officers there. The officers say that it is not their job to step in, and they called for reinforcement. Whoever said that stepping in is not permitting was obviously not there, and did not see how important it is that they DO step in. The second video is a news report of a high school girl who was gang raped outside of her homecoming dance. People watched and jeered, and some who had just been walking by joined in to rape her. Some even recorded the event on their cell-phone cameras. But no one helped these victims. Last semester I took Social Psychology and learned about the Kitty Genovese case. This woman was killed outside of her apartment complex as her neighbors watched and listened. They were given ample time to go out and help her or call for police after the killer had left. No one did anything. This is known as the bystander effect, which is sometimes caused by diffusion of responsibility. Bystanders think, â€Å"Someone else will surely help, someone else has probably already done something, yea, I don't have to do anything. † But often no one helps! This cannot be used as an excuse. These people are almost as guilty as the perpetrator and should be convicted too. Tags:Bystander,bystander effect,diffusion of responsibilty,Kitty Genovese,Social PsychologyNo TrackBacksember, when people intervene for the good of others, it creates a safer community. 7- Don't Just Stand There – Do Something A community where people intervene for the good of others is a safer community. â€Å"The Bystander Effect† Forty years ago, Kitty Genovese was attacked and murdered outside her New York City apartment building. Thirty-eight people heard her calls for help s they watched from behind their apartment windows. The attack lasted more than half an hour. After it was over, someone called the police, who arrived within two minutes. That 1964 incident became a textbook case. Why did so many witnesses fail to act? Phoning the police would involve no risk, and likely would have saved Ms. Genovese's life. Social psychologists Latane and Darley 1 suggested reasons such as diffusion of responsibility or failure to recognize the true significance of the incident. They concluded that the more people witness an event, the less likely each individual is to intervene. This became known as the Bystander Effect. When a violent incident or emergency occurs, the Bystander Effect is not a mere academic concept. In an unpublicized case last summer, seven young men robbed and knifed the 16-year old nephew of a Canada Safety Council staff member, who happened to be walking through a downtown park in a major Canadian city. No one helped the victim or called the police. If the attackers had been caught, they could have faced criminal charges instead of likely going on to commit more crimes. Someone in the crowd must have had a cell phone. Why didn't anyone at least call the police? Numerous incidents like this happen in communities across Canada. Police estimate that only one out of every 10 swarmings is reported. The victims, often teenagers, are left scarred and traumatized for life. Such attacks lead many Canadians to fear their communities are unsafe. This fear only makes matters worse by creating abandoned, dangerous streets. It's not that Canadians don't act when they see an urgent situation. There are countless examples of successful intervention, including people who have risked their life to save a stranger. Nonetheless, police and community safety leaders would like to see more bystander involvement. Simply by reporting an urgent situation, a witness can prevent it from becoming more serious. Everyone Can Help How can the power of bystanders be harnessed in the interest of public safety? Several factors can encourage people to help strangers in distress. When a victim makes it very clear help is needed, people are more likely to intervene. Don't expect bystanders to figure out you're in trouble. Make sure they know. For example, look directly at someone in the crowd and ask for help. Perceived ability to help and perceived risk also determine whether or not a bystander will help. For example, the ubiquitous cell phone empowers users to call for help from almost anywhere, immediately and with little or no risk. Close to six million emergency calls are placed from mobile phones in Canada each year – about half of all calls to emergency numbers. Every day, thousands of Canadians use mobile phones to call for help when they see a crash, a crime in progress or a life-threatening medical emergency. Police urge witnesses of crimes to be observant and to call 9-1-1 as quickly as possible. Give a good description of the perpetrators, where they came from and where they go after the incident. In 1993, two-year-old James Bulger was murdered in the UK by two older children. Ironically, 38 witnesses saw the toddler being led away against his will by two older boys. UK researchers looked at the role of bystanders in the tragedy. Dr. Mark Levine2 found that they did not intervene because they thought the three boys were brothers and considered â€Å"family† a private space. After examining other instances of bystander intervention and non-intervention, Dr. Levine concluded that members of a group take responsibility for the safety of others they see as belonging to the same group — and that the sense of group membership can be broadened. All Canadians must do their part to ensure we continue to live in a safe and civilized society. When you see someone in trouble just think — if you were that person, what would you want passers-by to do? 9-1-1 Tips for Mobile Phone Users Calls to 9-1-1 are free of charge. Do not preprogram 9-1-1 into your phone's speed-dial function. Dial 9-1-1 only when the safety of people or property is at risk (e. . a fire, crime in progress or medical emergency). Provide your 10-digit phone number so the operator can call you back. Give your precise location or the location of the emergency. Describe the emergency clearly. Stay on the line until the operator tells you to hang up. Then, leave your phone turned on in case the operator calls back. 1 Latane, Bibb ; Darley, John M. (1968). Group inhibitio n of bystander intervention in emergencies. Journal of Personality and Social Psychology, 10(3), 215-221. 2Levine, Mark (2002). Walk On By? Relational Justice Bulletin (Issue 16, Nov 2002) Safety Canada January 2004 Safety Canada January 2004 ————————————————- Canada's Silent Tragedy 8- AP PSYCHOLOGY NILAND Chapter 13 – Social Psychology Page 1 of 5 When Will People Help in a Crisis? John M. Darley and Bibb Latane Most of America lives in cities, and it is one of the major tragedies of these times that our cities are in deep trouble. In small towns throughout the country, people still leave their houses unlocked and the keys in their cars when they park. No one living in a rural community would dream of stealing from someone else, because everyone knows everyone. Who wants to steal from people he knows? And if you stole a friends car, where could you drive it in a small community that it wouldn't instantly be recognized? When everyone knows everyone, complex social systems are not needed to help alleviate those disasters that strike-the fire and police departments are staffed chiefly by volunteers (who never go on strike), and the welfare department consists of charitable neighbors rather than squads o f social workers. Cities are supposed to be collections of small towns, but in at least one important sense, they are not: in a rural community, everyone sees the (often rather crude) machinery of government and feels that it is available to him. In large cities, this machinery is mostly invisible, hidden away in inaccessible Kafkaesque corners. Involvement in local affairs is almost forced on the small-town citizen; the apartment dweller in New York withdraws into his own little world not so much because he wants to as because he has no ready means o f participating actively in the life o f his city even if he wants to. And, as John M. Darley and Bibb Latane point out, withdrawal from and lack of concern about one's fellow citizens can become a terrible habit. Kitty Genovese is set upon by a maniac as she returns home from work at 3 A. m. Thirty-eight of her neighbors in Kew Gardens come to their windows when she cries out in terror; none comes to her assistance even though her stalker takes over half an hour to murder her. No one even so much as calls the police. She dies. Andrew Mormille is stabbed in the stomach as he rides the A train home to Manhattan. Eleven other riders watch the seventeen-year-old boy as he bleeds to death; none comes to his assistance even though his attackers have left the car. He dies. An eighteen-year-old switchboard operator, alone in her office is the Bronx, is raped and beaten. Escaping momentarily, she runs naked and bleeding to the street, screaming for help. A crowd of forty passerby gathers and watches as, in broad daylight, the rapist tries to drag her lack upstairs; no one interferes. Finally two policemen happen by and arrest her assailant. Eleanor Bradley trips and breaks her leg while shopping on Fifth Avenue. Dazed and in shock, she calls for help, but the hurrying stream of executives and shoppers simply parts and flows past. After forty minutes a taxi driver helps her to a doctor. The shocking thing about these cases is that so many people failed to respond. If only one or two had ignored the victim, we might be able to understand their inaction. But when thirty-eight people, or eleven people, or hundreds of people fail to help, we become disturbed. Actually, this fact that shocks us so much is itself the clue to understanding these cases. Although it seems obvious that the more people who watch a victim in distress, the more likely someone will help, what really happens is exactly the opposite. If each member of a group of bystanders is aware that other people are also present, he will be less likely to notice the emergency, less likely to decide that it is an emergency, and less likely to act even if he thinks there is an emergency. This is a surprising assertion-what we are saying is that the victim may actually be less likely to get help, the more people who watch his distress and are available to help. We shall discuss in detail the process through which an individual bystander must go in order to intervene, and we shall present the results of some experiments designed to show the effects of the number of onlookers on the likelihood of intervention. Since we started research on bystander responses to emergencies, we have heard many explanations for the lack of intervention. â€Å"I would assign this to the effect of the megapolis in which we live, which makes closeness very difficult and leads to the alienation of the individual from the group,† contributed a psychoanalyst. A disaster syndrome,† explained a sociologist, â€Å"that shook the sense of safety and sureness of the individuals involved and caused psychological withdrawal from the event by ignoring it. † â€Å"Apathy,† claimed others. â€Å"Indifference. † â€Å"The gratification of unconscious sadistic impulses. † â€Å"Lack of concern for our fellow men. † â€Å"The Cold Society. † All of these analyses of the person who fails to help share one characteristic; they set the indifferent witness apart from the rest of us as a different kind of person. Certainly not one of us who reads about these incidents in horror is apathetic, alienated, or depersonalized. Certainly not AP PSYCHOLOGY NILAND Chapter 13 – Social Psychology Page 2 of 5 one of us enjoys gratifying his sadistic impulses by watching others suffer. These terrifying cases in which people fail to help others certainly have no personal implications for us. That is, we might decide not to ride subways anymore, or that New York isn't even â€Å"a nice place to visit,† or â€Å"there ought to be a law† against apathy, but we need not feel guilty, or reexamine ourselves. Looking more closely at published descriptions of the behavior of witnesses to these incidents, the people involved begin to look a little less inhuman and a lot more like the rest of us. Although it is unquestionably true that the witnesses in the incidents above did nothing to save the victims, apathy, indifference, and unconcern are not entirely accurate descriptions of their reactions. The thirty-eight witnesses of Kitty Genovese's murder did not merely look at the scene once and then ignore it. They continued to stare out of their windows at what was going on. Caught, fascinated, distressed, unwilling to act but unable to turn away, their behavior was neither helpful nor heroic; but it was not indifferent or apathetic. Actually, it was like crowd behavior in many other emergency situations. Car accidents, drownings, fires, and attempted suicides all attract substantial numbers of people who watch the drama in helpless fascination without getting directly involved in the action. Are these people alienated and indifferent? Are the rest of us? Obviously not. Why, then, don't we act? The bystander to an emergency has to make a series of decisions about what is happening and what he will do about it. The consequences of these decisions will determine his actions. There are three things he must do if he is to intervene: notice that something is happening, interpret that event as an emergency, and decide that he has personal responsibility for intervention. If he fails to notice the event, if he decides that it is not an emergency, or if he concludes that he is not personally responsible for acting, he will leave the victim unhelped. This state of affairs is shown graphically as a â€Å"decision tree. Only one path through this decision tree leads to intervention; all others lead to a failure to help. As we shall show, at each fork of the path in the decision tree, the presence of other bystanders may lead a person down the branch of not helping. Noticing: The First Step Suppose that an emergency is actually taking place; a middle-aged man has a heart attack. He st ops short, clutches his chest, and staggers to the nearest building wall, where he slowly slumps to the sidewalk in a sitting position. What is the likelihood that a passerby will come to his assistance? First, the bystander has to notice that something is happening. The external event has to break into his thinking and intrude itself on his conscious mind. He must tear himself away from his private thoughts and pay attention to this unusual event. But Americans consider it bad manners to look too closely at other people in public. We are taught to respect the privacy of others, and when among strangers, we do this by closing our ears and avoiding staring at others-we are embarrassed if caught doing otherwise. In a crowd, then, each person is less likely to notice the first sign of a potential emergency than when alone. Experimental evidence corroborates this everyday observation. Darley and Latane asked college students to an interview about their reactions to urban living. As the students waited to see the interviewer, either by themselves or with two other students, they filled out a preliminary questionnaire. Solitary students often glanced idly about the room while filling out their questionnaires; those in groups, to avoid seeming rudely inquisitive, kept their eyes on their own papers. As part of the study, we staged an emergency: smoke was released into the waiting room through a vent. Twothirds of the subjects who were alone when the smoke appeared noticed it immediately, but only a quarter of the subjects waiting in groups saw it as quickly. Even after the room had completely filled with smoke one subject from a group of three finally looked up and exclaimed, â€Å"God! I must be smoking too much† Although eventually all the subjects did become aware of the smoke, this study indicates that the more people present, the slower an individual may be to perceive that an emergency does exist and the more likely he is not to see it at all. Once an event is noticed, an onlooker must decide whether or not it is truly an emergency. Emergencies are not always clearly labeled as such; smoke pouring from a building or into a waiting room may be caused by a fire, or it may merely indicate a leak in a steam pipe. Screams -in the street may signal an assault or a family quarrel. A man lying in a doorway may be having a coronary, suffering from diabetic coma, or he may simply be sleeping off a drunken night. And in any unusual situation, Candid Camera may be watching. A person trying to decide whether or not a given situation is an emergency often refers to the reactions of those around him; he looks at them to see how he should react himself. If everyone else is calm and indifferent, he will tend to remain calm and indifferent; if everyone else is reacting strongly, he will become aroused. This tendency is not merely slavish conformity; ordinarily we derive much valuable information about new situations from how others around us behave. It's a rare traveler who, in picking a roadside restaurant, chooses to stop at one with no cars in the parking lot. AP PSYCHOLOGY NILAND Chapter 13 – Social Psychology Page 3 of 5 But occasionally the reactions of others provide false information. The studied nonchalance of patients in a dentist's waiting room is a poor indication of the pain awaiting them. In general, it is considered embarrassing to look overly concerned, to seem flustered, to â€Å"lose your cool† in public. When we are not alone, most of us try to seem less anxious than we really are. In a potentially dangerous situation, then, everyone present will appear more unconcerned than he is in fact. Looking at the apparent impassivity and lack of reaction of the others, each person is led to believe that nothing really is wrong. Meanwhile the danger may be mounting, to the point where a single person, uninfluenced by the seeming calm of others, would react. A crowd can thus force inaction on its members by implying, through its passivity and apparent indifference, that an event is not an emergency. Any individual in such a crowd is uncomfortably aware that he'll look like a fool if he behaves as though it were-and in these circumstances, until someone acts, no one acts. In the smoke-filled-room study, the smoke trickling from the wall constituted an ambiguous but potentially dangerous situation. How did the presence of other people affect a person's response to the situation? Typically, those who were in the waiting room by themselves noticed the smoke at once, gave a slight startle reaction, hesitated, got up and went over to investigate the smoke, hesitated again, and then left the room to find somebody to tell about the smoke. No one showed any signs of panic, but over three-quarters of these people were concerned enough to report the smoke. Others went through an identical experience but in groups of three strangers. Their behavior was radically different. Typically, once someone noticed the smoke, he would look at the other people, see them doing nothing, shrug his shoulders, and then go back to his questionnaire, casting covert glances first at the smoke and then at the others. From these three-person groups, only three out of twenty-four people reported the smoke. The inhibiting effect of the group was so strong that the other twenty-one were willing to sit in a room filled with smoke rather than make themselves conspicuous by reacting with alarm and concern-this despite the fact that after three or four minutes the tmosphere in the waiting room grew most unpleasant. Even though they coughed, rubbed their eyes, tried to wave the smoke away, and opened the window, they apparently were unable to bring themselves to leave. These dramatic differences between the behavior of people alone and those in a group indicate that the group imposed a definition of the situation upon its members that inhibited action. â€Å"A leak in the air cond itioning,† said one person when we asked him what he thought caused the smoke. â€Å"Must be chemistry labs in the building. † â€Å"Steam pipes. â€Å"Truth gas to make us give true answers on the questionnaire,† reported the more imaginative. There were many explanations for the smoke, but they all had one thing in common: they did not mention the word fire. In defining the situation as a non-emergency, people explained to themselves why the other observers did not leave the room; they also removed any reason for action themselves. The other members of the group acted as non-responsive models for each person-and as an audience for any â€Å"inappropriate† action he might consider. In such a situation it is all too easy to do nothing. The results of this study clearly and strongly support the predictions. But are they general? Would the same effect show up with other emergencies, or is it limited to situations like the smoke study involving danger to the self as well as to others-or to situations in which there's no clearly defined â€Å"victim†? It may be that our college-age male subjects played â€Å"chicken† with one another to see who would lose face by first fleeing the room. It may be that groups were less likely to respond because no particular person was in danger. To see how generalize these results were, Latane and Judith Rodin set up a second experiment, in which the emergency would cause no danger-for the bystander, and in which a specific person was in trouble. Subjects were paid $50 to participate in a survey of game and puzzle preferences conducted at Columbia by the Consumer Testing Bureau (CTB). An attractive young woman, the market-research representative, met them at the door and took them to the testing room. On the way, they passed the CTB office and through its open door they could see filing cabinets and a desk nd bookcases piled high with papers. They entered the adjacent testing room, which contained a table and chairs and a variety of games, where they were given a preliminary background information and game preference questionnaire to fill out. The representative told subjects that she would be working next door in her office for about ten minutes while they completed the questionnaires, and left by opening the collapsible cu rtain that divided the two rooms. She made sure the subjects knew that the Curtain was unlocked, easily opened, and a means of entry to her office. The representative stayed in her office, shuffling papers, opening drawers, and making enough noise to remind the subjects of her presence. Four minutes after leaving the testing area, she turned on a high-fidelity stereophonic tape recorder. AP PSYCHOLOGY NILAND Chapter 13 – Social Psychology Page 4 of 5 If the subject listened carefully, he heard the representative climb up on a chair to reach for a stack of papers on the bookcase. Even if he were not listening carefully, he heard a loud crash and a scream as the chair collapsed and she fell to the floor. â€Å"Oh, my God, my foot . . . I . . . I . . . can't move it. Oh . . . my ankle,† the representative moaned. â€Å"I . . . can't get this . . . thing . . . off me. † She cried and moaned for about a minute longer, but the cries gradually got more subdued and controlled. Finally she muttered something about getting outside, knocked over the chair as she pulled herself up, and thumped to the door, closing it be hind her as she left. This drama lasted about two minutes. Some people were alone in the waiting room when the â€Å"accident† occurred. Some 70 percent of them offered to help the victim before she left the room. Many came through the curtain to offer their assistance, others simply called out to offer their help. Others faced the emergency in pairs. Only 20 percent of this group eight out of forty offered to help the victim. The other thirty-two remained unresponsive to her cries of distress. Again, the presence of other bystanders inhibited action. And again, the non-interveners seemed to have decided the event was not an emergency. They were unsure what had happened, but whatever it was, it was not too serious. â€Å"A mild sprain,† some said. I didn't want to embarrass her. † In a â€Å"real† emergency, they assured us, they would be among the first to help the victim. Perhaps they would be, but in this situation they did not help, because for them the event was not defined as an emergency. Again, solitary people exposed to a potential emergency reacted more frequently than those exposed in groups. We found that the action-inhibiting effects of other bystanders works i n two different situations, one of which involves risking danger to oneself and the other of which involves helping an injured woman. The result seems sufficiently general so that we may assume it operates to inhibit helping in real-life emergencies. Diffused Responsibility Even if a person has noticed an event and defined it as an emergency, the fact that he knows that other bystanders also witnessed it may still make him less likely to intervene. Others may inhibit intervention because they make a person feel that his responsibility is diffused and diluted. Each soldier in a firing squad feels less personally responsible for killing a man than he would if he alone pulled the trigger. Likewise, any person in a crowd of onlookers may feel less responsibility for saving a life than if he alone witnesses the emergency. If your car breaks down on a busy highway, hundreds of drivers whiz by without anyone's stopping to help; if you are stuck on a nearly deserted country road, whoever passes you first is apt to stop. The personal responsibility that a passerby feels makes the difference. A driver on a lonely road knows that if he doesn't stop to help, the person will not get help; the same individual on the crowded highway feels he personally is no more responsible than any of a hundred other drivers. So even though an event clearly is an emergency, any person in a group who sees an emergency may feel less responsible, simply because any other bystander is equally responsible for helping. This diffusion of responsibility might have occurred in the famous Kitty Genovese case, in which the observers were walled off from each other in separate apartments. From the silhouettes against windows, all that could be told was that others were also watching. . To test this line of thought, Darley and Latane simulated an emergency in a setting designed to resemble Kitty Genovese's murder. People overheard a victim calling for help. Some knew they were the only one to hear the victim's cries, the rest believed other people were aware of the victim's distress. As with the Genovese witnesses, subjects could not see each other or know what others were doing. The kind of direct group inhibition found in the smoke and fallen-woman studies could not operate. For the simulation, we recruited male and female students at New York University to participate in a group discussion. Each student was put in an individual room equipped with a set of headphones and a microphone and told to listen for instructions over the headphones. The instructions informed the participant that the discussion was to consider personal problems of the normal college student in a high-pressure urban university. It was explained that, because participants might feel embarrassed about discussing personal problems publicly, several precautions had been taken to, ensure their anonymity: they would not meet the other people face to face, and the experimenter would not listen to the initial discussion but would only ask for their reactions later. Each person was to talk in turn. The first to talk reported that he found it difficult to adjust to New York and his studies. Then, very hesitantly and with obvious embarrassment, he mentioned that he was prone to nervous seizures, similar to but not really the same as epilepsy. These occurred particularly when he was under the stresses of studying and being graded. Other people then discussed their own problems in turn. The number of other people in the discussion varied. But whatever the perceived size of the group two, three, or six people-only the subject was actually present; the others, as well as the instructions and the speeches of the victim-to-be, were present only on a prerecorded tape. When it again was the first person's turn to talk, after a few comments he launched into the following AP PSYCHOLOGY NILAND Chapter 13 – Social Psychology Page 5 of 5 performance, getting increasingly louder with increasing speech difficulties: I can see a lot of er of er how other people's problems are similar to mine ecause er er I mean er it's er I mean some of the er same er kinds of things that I have and an er I'm sure that every everybody has and er er I mean er they're not er e-easy to handle sometimes and er I er er be upsetting like er er and er I er um I think I I need er if if could er er somebody er er er er er give me give me a little er give me a little help here because er I er I'm er h-h-having a a a a a real problem er right now and I er if somebody could help me out it would it would er er s-s-sure be sure be good be . . because er there er er a cause I er uh I've got a a one of the er seiz-er er things coming on and and and I c-could really er use er some h-help s-so if somebody would er give me a little h-help uh er-er-er-er-er c-could somebody er er help er uh uh uh [choking sounds] . . . I'm gonna die er er I'm . . . gonna . . .. die er help er er seizure er er . . . [chokes, then quiet]. While this was going on, the experimenter waited outside the student's door to see how soon he would emerge to cope with the emergency. Rather to our surprise, some people sat through the entire fit without helping; a disproportionately large percentage of these non-responders were from the largest-size group. Some 85 percent of the people who believed themselves to be alone with the victim came out of their rooms to help, while 62 percent of the people who believed there was one other bystander did so. Of those who believed there were four other bystanders, only 31 percent reported the fit before the tape ended. The responsibility-diluting effect of other people was so strong that single individuals were more than twice as likely to report the emergency as those who thought other people also knew about it. The Moral Dilemma Felt by Those Who Do Not Respond People who failed to report the emergency showed few signs of apathy and indifference thought to characterize â€Å"unresponsive bystanders. † When the experimenter entered the room to end the situation, the subject often asked if the victim was â€Å"all right. † Many of these people showed physical signs of nervousness; they often had trembling hands and sweating palms. If anything, they seemed more emotionally aroused than did those who reported the emergency. Their emotional arousal was in sharp contrast to the behavior of the non-responding subjects in the smoke and fallen-woman studies. Those subjects were calm and unconcerned when their experiments were over. Having interpreted the events as non-emergencies, there was no reason for them to be otherwise. It was only the subjects who did not respond in the face of the clear emergency represented by the fit who felt the moral dilemma. Why, then, didn't they respond? It is our impression that non-intervening subjects had not decided not to respond. Rather, they were still in a state of indecision and conflict concerning whether to respond or not. The emotional behavior of these non-responding subjects was a sign of their continuing conflict; a conflict that other people resolved by responding. The distinction seems an academic one for the victim, since he gets no help in either case, but it is an extremely important one for understanding why bystanders fail to help. The evidence is clear, then, that the presence of other bystanders and the various ways these other bystanders affect our decision processes make a difference in how likely we are to give help in an emergency. The presence of strangers may keep us from noticing an emergency at all; group behavior may lead us to define the situation as one that does not require action; and when other people are there to share the burden of responsibility, we may feel less obligated to do something when action is required. Therefore, it will often be the case that the more people who witness his distress, the less likely it is that the victim of an emergency will get help. Thus, the stereotype of the unconcerned, depersonalized homo urbanis, blandly watching the misfortunes of others, proves inaccurate. Instead, we find a bystander to an emergency is an anguished individual in genuine doubt, concerned to do the right thing but compelled to make complex decisions under pressure of stress and fear. His reactions are shaped by the actions of others and all too frequently by their inaction. And we are that bystander. Caught up by the apparent indifference of others, we may pass by an emergency without helping or even realizing that help is needed. Aware of the influence of those around us, however, we can resist it. We can choose to see distress and step forward to relieve it.